Remove Buy Remove Communities Remove Film Remove Loyalty
article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. Image source.

Campaign 304
article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Helps establish brand loyalty and grows community. This influences brand loyalty and affinity in a big way because people thrive off being part of something greater than themselves, and creating UGC allows them to be part of a brand’s community. UGC acts as authentic social proof that your product is worthy of buying.

UGC 145
article thumbnail

7 Growth Hacking Strategies for 2021

Oktopost

A true growth hacker films and records the podcast interview then transcribes the audio to create all three-in-one. . In general, consumers are up to four times more likely to buy based on a referral. . Connect with Your Community. Creating a community is paramount to your success as a growth hacker.

Strategy 144
article thumbnail

The 2024 Guide to Social Media Strategy for Executives

Hootsuite

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. But the way to build true community is by replying to comments and DMs that others leave on your posts.

article thumbnail

17 Not-So-Secret Social Media Video Tips from Hootsuite’s Experts

Hootsuite

Before you buy a camera, figure out your best light We asked Trish Riswick, another one of Hootsuite’s social media experts, which ‘social media video best practices’ she disagrees with. Don’t be so formal When you film a video, you might treat it with reverence. Source: The New York Times 11.

Video 106
article thumbnail

17 Not-So-Secret Social Media Video Tips from Hootsuite’s Experts

Hootsuite

Before you buy a camera, figure out your best light We asked Trish Riswick, another one of Hootsuite’s social media experts, which ‘social media video best practices’ she disagrees with. Don’t be so formal When you film a video, you might treat it with reverence. Source: The New York Times 11.

Video 74
article thumbnail

9 Creative Ways to Improve Your Brand Awareness

Hootsuite

Brand awareness is a required first step before building brand loyalty. Sure, people buy it – usually because it’s the cheapest option. According to the Edelman Trust Barometer , 58% of consumers buy or advocate for brands based on their beliefs and values, while 60% of employees use beliefs and values to choose their employer.

Brands 120