article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. The lager brand could have simply said: “Put down your laptop and buy a beer.” But what does engaging storytelling in marketing look like? Image source.

Campaign 304
article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Helps establish brand loyalty and grows community. This influences brand loyalty and affinity in a big way because people thrive off being part of something greater than themselves, and creating UGC allows them to be part of a brand’s community. UGC acts as authentic social proof that your product is worthy of buying.

UGC 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Growth Hacking Strategies for 2021

Oktopost

A true growth hacker films and records the podcast interview then transcribes the audio to create all three-in-one. . In general, consumers are up to four times more likely to buy based on a referral. . Marketers love interactive content because they know that it leads to increased customer engagement and brand loyalty.

Strategy 144
article thumbnail

A Social Media Gift of Little Miracles

Diva Marketing Blog

In the classic film, Miracle On 34th Street , Mr. Macy took chance on a different way to conduct business. Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product Macy's would refer them there. . oops wrong film.

article thumbnail

The 2024 Guide to Social Media Strategy for Executives

Hootsuite

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Whether you’re B2B or B2C, your customers want to engage with humans on social media. Show up how you do best.

article thumbnail

Social Media - Courageous Miracles

Diva Marketing Blog

In the classic film, Miracle On 34th Street , Mr. Macy took chance on a different way to conduct business. Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product Macy''s would refer customers there. . oops wrong film.

article thumbnail

Six Links Worthy Of Your Attention #388

Twist Image

Film Crit Hulk SMASH: Let's Talk About "Pickle Rick" - Birth. Employees know this and they're buying insurance. brand loyalty. "I found this more interesting than I expected to. It presages a future where humans figure a thing out gradually, then a machine helps test the rules the mathematician set out." Alistair for Hugh).