Akamai Marketing

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What’s the difference between buying Facebook fans and buying a email list?

Akamai Marketing

I may now understand why people think its OK to buy Facebook fans. These same people have been buying direct mail and email. I might have finally “gotten&# it.

Buy 159
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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers. ” After I blew coffee all over my computer screen, I suggested to this person that buying Twitter followers could actually DAMAGE their personal brand and do the opposite of what they were hoping to accomplish.

Buy 124
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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

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Buy 174
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The difference between an audience and a community in new media

Akamai Marketing

Audiences can be purchased : Think about buying an email list or a direct mail list. That’s what you buy: access to an audience. Communities must be developed : You can not buy a community. Running an ad doesn’t take any man power or additional resources outside of creating the ad and buying the time or space.

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The Cost of a Tribe

Akamai Marketing

And it sounds so much easier than say, simply buying an ad. Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. It’s alluring to say the least. About that activation… Simply getting other people to do what you want them to do isn’t quite so easy though.

Cost 161
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What's your social currency?

Akamai Marketing

That’s like saying the first time you meet someone you should buy them a bottle of wine. Lots of businesses think that the only thing interesting to their “fans&# are discounts or promotions. Friendships, real friendships don’t start at the wallet and neither do truly engaged fan-business relationships.

Lurker 203
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11 Tips Blogging Tips for Businesses-Authority Building

Akamai Marketing

Tell your customers the pros and cons about how your different products compare, or what they should know when they buy a particular product. . Give good advice about the products you sell, tell your potential clients what you tell your family. It adds to your credibility. Write Like a Person and Let Your Personality Shine: . Be yourself.

Tips 175