Webbiquity SMM

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Track customer sentiment. Through social listening.

Sentiment 142
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

People praising a product or brand through ratings and reviews increases its credibility and authority. When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299
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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. The alignment between your social media campaign and your brand / company goals and stated values. Guest post by Kevin Conner.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Sentiment: Are the comments, posts etc.

SM2 187
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies. Nielsen BuzzMetrics.

SM2 202
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7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Your higher-ups have already provided substantial financial support for your team’s plan to ramp up and promote a brand new e-commerce system. Social listening allows you to address negative sentiments immediately, especially if it involves key influencer and effectively stop a possible crisis in its tracks.

Marketing 100
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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. And as with “likes,” if competitors are getting significantly more social mentions than your brand, you need to investigate why. Social Mentions. Link Counts.

Metrics 195