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Brand experience: Why it matters and how to build one that works

Sprout Social

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For entertainment via memes, humor subreddits, or to discuss TV or movies. For example, instead of saying “the memes subreddit,” I’d say “r slash memes.”. What is a subreddit?

Reddit 100
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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

“Having a really great brainstorming session is really important to keeping your content fresh, keeping yourself relevant, and bringing your brands to consideration to new followers.” Things are different for a brand like ESPN. It was based on a viral video in the sports media space. It was timely. Use that to your advantage.”

Content 130
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Using social listening to surface trends to your audience

Sprout Social

Soon, brands joined in on these trends too. Social monitoring and listening can help you narrow down on specific keywords so you can see what people are discussing when it comes to a certain industry or topic, not just when they directly mention your brand or your products. Get comprehensive insights with Sprout Social.

Trends 126
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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? What is the sentiment behind the trend?

Trends 60
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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Platform 118
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Why We Still Love Twitter

Likeable

And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. There are some things that the platform does very well, and playing to its strengths will ensure your brand is not leaving a valuable awareness tool on the table. Loosening Up Your Brand.

Twitter 80