Atom Thought

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How Social Media is changing brand communication paradigm

Atom Thought

It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to integrate their communication within the social media framework to reach and influence people.

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Close Looping Your Social Media Marketing Campaign!

Atom Thought

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. However brands overlook a couple of factors: 1. As a brand, how can you show to each participant that his/her participation did make a difference?

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Social Media Marketing- Short Term or for Ever?

Atom Thought

As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake. More than that, how do we continue your social media campiagn for ever?

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Social Media 5000 Years Back!

Atom Thought

Coming back to 21st century- How can brands learn from Ramayana? Brands need to play the social media marketing game very subtly. Brands, by helping people achieve their aspirations, help themselves. How businesses are lapping up social media? Social Media Experiment by Ford Fiesta!

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4 Social Media Lessons from Sachin Tendulkar

Atom Thought

4 social media lessons from sachin tendulkar! from Saurabh Pandey Related Posts: How Social Media is changing brand communication paradigm Social Media and the New Workplace! Media Partnership Web Analytics Q & A With Avinash Kaushik & Nick. Very interesting read!

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Recession? Not for Social Media Marketing!

Atom Thought

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.

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Is Your Brand Ready To Get Dirty? Don’t Go Social, If The Answer Is ‘No’!

Atom Thought

It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. Digital Insight Social Media Marketing'

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