Convince & Convert

FEBRUARY 3, 2015

Content Pros sponsors include ProofHQ , InboundWriter , Oracle Marketing Cloud , and Sysomos. It’s called Lessons from 27 Big-Brand Social Media Professionals. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision. See the Social Pros All-Stars ebook on Slideshare. So that’s it.

How To 60

How To Badge Hosting Sysomos 60

Convince & Convert

JANUARY 11, 2011

One of the challenges of writing a blog is knowing how to value the wide variety of reader engagements and behaviors. But without also paying attention to how often your competitors are referenced, it’s difficult to determine whether the chatter about your brand is significant. Are tweets more important than Facebook shares?

Metrics 159

Metrics Postrank Social Media Klout 159

Convince & Convert

MAY 20, 2012

I don’t care which of this software you procure, if you don’t know why you need it, and how to use it, it will turn into a pit of despair and social media dream killer faster than you can say “Lebron chokes in the playoffs.” What words are used in association with our brand? Where is this chatter occurring?”

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Proactive Report

JUNE 24, 2010

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. You can see how to do this in this short video. Here is a video on how to set it up. And watch this video I made to show you how to do the searches. Watch the video of how to do this.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Research: How do people talk about your industry and who are the influencers? How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

DECEMBER 28, 2015

How to Produce a Podcast. Content Pros sponsors include ProofHQ , InboundWriter , Oracle Marketing Cloud , and Sysomos. It’s called Lessons from 27 Big-Brand Social Media Professionals. Schedule Time Windows. We almost always record two shows back-to-back. See the Social Pros All-Stars ebook on Slideshare.

Badge 60

Badge Hosting Sysomos eBook 60

Convince & Convert

JUNE 17, 2010

Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. Maybe you use Twitter to meet interesting new people? I do wnode about more followers, and do more followers equate to more business opportunities.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Each of us has to make decisions about our personal brands and about what we’re comfortable exposing about ourselves, and where.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

SEPTEMBER 12, 2011

Influence in social media: how to find the top bloggers by blur Group. Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# When you “like&# a page; 2. Like mentioned.

Class 268

Class Facebook Privacy Public Domain 268

Proactive Report

JULY 14, 2010

Companies are taking a holistic approach to branding and delivering content to various platforms such as televisions, Internet, mobile devices, social media sites, print and other channels. Marketwire just acquired Sysomos to do just this. We have to know how to create it, how to distribute is and how to track views and engagement.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Techipedia: Tamar Weinberg

APRIL 8, 2010

Brands that are already established naturally have it a lot easier; they already have a following. As representatives of companies, your personal brand should align at least professionally with your company brand. cheers, Mark Mark Evans Director of Communications Sysomos Inc. Building a brand name.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. However—96% of the people who discuss brands online do not follow those brands’ owned profiles.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

MARCH 16, 2010

great post here on Social Media Examiner on how to methodically grow a Twitter following) But, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and trade publications. Since then,023% of all Tweets include location data, according to Sysomos.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Not sure how to navigate through various social media sites? 10 Principles for B2B Sales by Better Closer.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Writtent Blog

JULY 16, 2013

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. It’s a Branding Tool.

Sysomos 88

Sysomos Hubspot SEO ROI 88