Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Engagement 98

Engagement Tips Loyalty Metrics 98

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. What is a Brand Community? Why You Should Build a Brand Community.

B2B 121

B2B Communities Brands Loyalty 121

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Hootsuite

JANUARY 18, 2024

Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Find more eye-popping stats about social media here !)

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.

Engagement 130

Engagement Brands Review Influencer 130

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

MARCH 2, 2023

Of course, reaching people on social media is easier said than done. Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. Juggling multiple profiles can be unwieldy, and this is where Hootsuite comes in.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. While it seems like two wildly different means to an end, there is value in merging the user data lifecycle teams capture with the insights and customer conversations happening on social.

Team 111

Team Marketing Collaboration Hubspot 111

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Technology. Source: Justcoded.

Strategy 52

Strategy UGC Brands Apparel 52

Hootsuite

MAY 6, 2024

With this type of software, you can manage and reply to all types of social interactions. This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. Hootsuite is a comprehensive social media management tool.

Tools 82

Tools HootSuite Team Social Media 82

agora pulse

JANUARY 3, 2020

But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. But, as with all the social media networks, competition is fierce.

Twitter 129

Twitter Tips Influencer Hashtag 129

agora pulse

AUGUST 12, 2020

Check out these highlights from the 2020 social media agency guide from Pinterest. From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. In fact, 97% of top searches on the site are non-branded. Pinterest Inspires Discovery.

Report 105

Report How To Analytics Social Media Management 105

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. Plus, everyone is competing for attention.

Social Media 88

Social Media Content Airlines Authentication 88

agora pulse

SEPTEMBER 21, 2019

Instead of promoting its products, Amex has turned to influencers with relevant audiences to build FOMO and promote the lifestyle afforded by using the brand. Social media influencer relationships are also great for not appearing too pushy. A social media relationship can make or break engagement and brand authority.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Instead of promoting its products, Amex has turned to influencers with relevant audiences to build FOMO and promote the lifestyle afforded by using the brand. Social media influencer relationships are also great for not appearing too pushy. A social media relationship can make or break engagement and brand authority.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 69

Instagram Brands Collaboration Hashtag 69

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

agora pulse

OCTOBER 15, 2019

But when you’re managing social media for a startup or handling agency clients with limited budgets, keeping costs in check while still getting results is essential. Taking a lean approach to social media management lets you do just that: Eliminate unnecessary costs without compromising performance.

Social Media 72

Social Media Marketing Social Media Management Startup 72

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Does TikTok and the opportunities it provides align with my social media goals? Questions to ask yourself before joining TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

JANUARY 4, 2023

How do you “do” social media marketing, and how do you get started? In this post, we’ll walk you through everything you need to know about marketing your brand on social media. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social listening.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

agora pulse

OCTOBER 15, 2019

But when you’re managing social media for a startup or handling agency clients with limited budgets, keeping costs in check while still getting results is essential. Taking a lean approach to social media management lets you do just that: Eliminate unnecessary costs without compromising performance.

Social Media 72

Social Media Marketing Social Media Management Startup 72

Buffer Social

JULY 24, 2023

Here are some evergreen tasks to consider as you make your next TikTok: Use relevant hashtags. Three to five hashtags are recommended as the sweet spot for boosting discoverability. Ayomi Samaraweera started posting career-focused content on TikTok, which won her a brand deal with only a few thousand followers.

How To 75

How To Film Collaboration Hashtag 75

Sprout Social

JANUARY 26, 2021

Too many posts can come off as spammy to your audience, and the need to create can quickly burn out your social team. Figuring out what your audience really wants to hear from your brand is what will fuel your social engagement. hopes brands will soon address. “I So much truth to this! marketingtwitter [link].

Social Media 142

Social Media Metrics Data Team 142

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Updated in April, 2019.

Report 95

Report Social Media B2B How To 95

Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. How Are Brands Using Suggested Replies?

Authentication 60

Authentication Social Media Management Travel Proposal 60

Hootsuite

JUNE 25, 2019

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. View this post on Instagram. ????W

Examples 111

Examples Social Media Instagram Hashtag 111

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service.

Social Media 40

Social Media Brands How To Instagram 40

Diva Marketing Blog

JULY 28, 2014

She is part of the Communications Department where her role focuses on social media management and event execution. . Toby/Diva Marketing : There didn’t seem to be a unique hashtag from @WaffleHouse. Meghan Irwin/Waffle House : There wasn’t a need for a unique hashtag. for almost three years. Was this intentional?

Social Media 87

Social Media Hashtag Committee Sports 87

agora pulse

JULY 9, 2019

Brands are cranking them out at an almost frenetic pace—but not everyone’s measuring just how those Instagram Stories are really doing. Savvy social media managers, however, know how vital metrics and reports can be to seeing what works, what doesn’t, and what needs adjusting in their social media campaigns.

Instagram 75

Instagram Social Media Metrics Engagement 75

Buffer Social

JULY 6, 2017

Small business owners and solo social media managers usually don’t have the time to create or find enough high-quality content to post five times a day on Facebook or tweet 10 times a day on Twitter. Mistake 2: Being on all social media platforms. Mistake 10: Not replying to questions on social.

Social Media 112

Social Media Curation UGC Instagram 112

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

Diva Marketing Blog

JULY 28, 2014

She is part of the Communications Department where her role focuses on social media management and event execution. . Toby/Diva Marketing : There didn’t seem to be a unique hashtag from @WaffleHouse. Meghan Irwin/Waffle House : There wasn’t a need for a unique hashtag. for almost three years. Was this intentional?

Social Media 40

Social Media Hashtag Committee Sports 40

Keyhole.co

MAY 2, 2024

Social listening is an in-depth analysis to know what people think about your brand. On LinkedIn, social listening will help you see your audience’s interests, which you can use to appeal to them better. Today, you will learn the basics of social listening and how it matters on LinkedIn.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52