Koka Sexton

JANUARY 5, 2023

Best practices maximize marketing ROI. Branding and Advertising. How do you maximize marketing ROI. Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Qualifying Leads. When it comes to qualifying leads, there are certain metrics to pay close attention to.

Metrics 140

Metrics B2B ROI Advertising 140

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

SEPTEMBER 21, 2020

They’re not tagging your brand or writing on your page, but thousands of people are reading and absorbing the message. . These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. It’s not only about knowing what needs and sentiments your prospects are expressing online, either.

B2B 89

B2B Marketing Sentiment Influencer 89

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 94

Tools Sentiment How To Team 94

Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Social Media ROI.

ROI 114

ROI SEO Social Media Tips 114