Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. They also created a “digital brag board” in store to showcase some of the create UGC.

Eventful 100

Eventful UGC Marketing B2B 100

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

Social Media 130

Social Media UGC Project Collaboration 130

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

Campaign 150

Campaign Social Media UGC Marketing 150

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are.

Strategy 52

Strategy UGC Brands Apparel 52

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. billion in the U.S. Happy BGCM planning! 

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Examples Campaign Discount Marketing 92

agora pulse

NOVEMBER 23, 2020

Example: social media management calendar. Whenever I create a new calendar for Facebook posts, I first do a little research to see whether there are any relevant holidays or events going on that could tie into any promotions. You always want your contests to have some sort of social element for maximum visibility.

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Facebook How To UGC Social Media Management 166

agora pulse

DECEMBER 6, 2018

And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either. Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. Share UGC In Stories. Create Story Highlights Featuring UGC.

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UGC Social Media Content Notification 122

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Without a structured approval process , you could post content that does not align with your brand.

Template 134

Template Templates Social Media Tips 134

Keyhole.co

SEPTEMBER 13, 2023

billion users, TikTok is set to be the next big social media platform after Instagram. A favorite among the younger crowd, it is the perfect marketing platform for improving brand visibility. It enhances brand visibility and increases your chances of building a more diverse following. With over 1.7

Hashtag 52

Hashtag Trends UGC How To 52

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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How To Social Media Management Metrics Team 121

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. I know it’s tough.

Social Media 132

Social Media UGC Adwords Influencer 132

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Jumping in on the Trendjacking Train.

Brands 55

Brands Meme Trends UGC 55

agora pulse

MARCH 12, 2020

Instagram Stories have quickly become one of the most popular, most frequently used social media features by brands, influencers, and audiences alike. Stories keep your users engaged and encourage brand lift recall. Users who fear missing out on their favorite brands’ content want to keep up with Stories.

Instagram 98

Instagram Tips Template Templates 98

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok?

UGC 139

UGC Hashtag How To Meme 139

Keyhole.co

SEPTEMBER 12, 2023

Thanks to this immense popularity, brands are increasingly relying on the video-sharing platform to present a retable image and gain visibility. From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts.

Tips 52

Tips How To Hashtag Authentication 52

agora pulse

JULY 28, 2020

Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience.

Report 121

Report Data Social Media Content 121

Keyhole.co

OCTOBER 20, 2023

Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram has become every marketer’s favorite channel.

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Instagram Badge Authentication How To 59

agora pulse

DECEMBER 26, 2019

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Smaller brands, in particular, can take advantage of the power of the hashtag to reach more of their audience.

Hashtag 91

Hashtag Tips Instagram Trends 91

Buffer Social

JULY 6, 2017

Small business owners and solo social media managers usually don’t have the time to create or find enough high-quality content to post five times a day on Facebook or tweet 10 times a day on Twitter. Mistake 2: Being on all social media platforms. UGC grew our Instagram account by 500% within six months.

Social Media 112

Social Media Curation UGC Instagram 112

agora pulse

JUNE 29, 2020

Regularly promote campus events. You want to give your students a good reason to follow you on social media. An increasing number of students are actually turning to social media platforms (particularly Facebook and Instagram) to look for key updates about brands, businesses, and organizations of all kinds.

Social Media 104

Social Media Engagement How To Groups 104

Sprout Social

FEBRUARY 15, 2022

Who comes up when you search “social media consultant Houston” or “hospitality social media consultant?” Do you have the skills needed to be a social media manager working solo? – content creation/UGC ads – branding/design – social media help (mngmt, engagement etc.

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Consultant Social Media How To Insurance 103

Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story.

Company 40

Company Content UGC Authentication 40

Later

MARCH 13, 2019

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. You can think of them as a movie trailer for your Instagram feed.

Instagram 75

Instagram How To Curation Fashion 75

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Event planning.

Social Media 40

Social Media Social Media Management Project Marketing 40

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation?

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Reputation Strategy Brands HootSuite 106

agora pulse

MARCH 10, 2020

This Instagram 101 guide can help newbie social media managers and experienced ones just needing a quick refresh. Instagram is one of the most popular social media sites for brands and users alike. Your Instagram marketing goals may include … Brand storytelling. Sharing UGC .

Social Media Management 159

Social Media Management Instagram Social Media Hashtag 159

Sprout Social

OCTOBER 29, 2019

Publishing a high volume of quality content is crucial to meeting our goals for social impressions and engagements. While there are infinite sources of content, as a social media manager, you have to learn how to wrangle them and find the best quality. The solution? Create a content curation system for your team.

Template 46

Template Templates Team Project 46

Sprout Social

NOVEMBER 1, 2016

But finding success on social media takes more than publishing postcard-esque pictures and announcing weekly deals on your social media channels. Travel Social Media Basics: Do Your Research. You should also become familiar with the demographics of different social networks. Remember to integrate.

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Travel Class Social Media Hotels 40

Social Media Strategies Summit

DECEMBER 1, 2022

Deanna Stevens Ulrich , Social Media/Community Manager at Kent State University. Laurie Roberts , Social Media Manager at Johnson & Wales University. Every social media marketer dreads starting work with no idea what they will post throughout the day, week, or month.

Content 150

Content How To Film UGC 150

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Increase Social Engagement.

Social Media 40

Social Media How To Directory UGC 40

Hootsuite

APRIL 6, 2023

It gets even trickier if you’re managing multiple channels. Whether you’re looking for new ways to engage customers on Instagram, build brand awareness on TikTok, or just trying to figure out what tactic will work best on Twitter, these seven tips will help you get started. And create content that resonates.

Banking 105

Banking Social Media Tips HootSuite 105

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. These tools help brands find influencers with the right target audience, and then track and evaluate how each sponsored post contributes to the overall campaign.

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ROI Analytics Influencer Campaign 98

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. A great example is “ Become a Social Media Manager – With Rachel Pedersen. You’re a social media manager. You’re just becoming a social media manager. GIFs: Enable members to post GIFs.

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Groups Groups Communities Engagement 237

Keyhole.co

AUGUST 30, 2023

To streamline the process, brands need a reliable scheduling tool. In today’s article, we bring you a list of the best Instagram post schedulers and discuss how to choose the right one for your brand. This way, you can ensure that the published images, videos, and captions represent an on-brand and consistent visual style.

Instagram 52

Instagram Collaboration Hashtag How To 52

Oktopost

AUGUST 10, 2023

The good news is that managing all those parts is perfectly possible, provided you’re centralizing everything on an intuitive and integrative social media management platform. Social Listening What are your customers interested in? This is a really great way of making your social media strategy feel more organic.

Social Media 62

Social Media UGC B2B Sentiment 62

Hootsuite

JULY 24, 2019

The call-to-action button uses low-commitment text (“View Event”) to encourage clicks. The ad points to a Facebook Event, so it does triple-duty: (1) Those interested in the event itself can RSVP. (2) 3) Since LEGO’s Facebook Page is linked as the host of the event, the event page can also bring in new Facebook followers.

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Examples Campaign Facebook UGC 112