Remove Brands Remove Content Remove Guidelines Remove NoFollow
article thumbnail

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. It does not apply to instances in which regular editorial content is given a sponsor treatment.

article thumbnail

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Content Optimization. Non-navigation links on pages should look natural to the content.

NoFollow 198
article thumbnail

Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Partner links.

article thumbnail

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. If you want to learn more about the backlinks that are violating Google’s guidelines , it’s best to check Google’s resources or watch the Webmaster Hangouts with John Mueller. Meta nofollow.

Metrics 60
article thumbnail

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. If you want to learn more about the backlinks that are violating Google’s guidelines , it’s best to check Google’s resources or watch the Webmaster Hangouts with John Mueller. Meta nofollow.

Metrics 60
article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

Explain your goals and establish clear guidelines for any mention of the company on social media sites. Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&#

Review 152
article thumbnail

Paid Bloggers Still Get Google Downgrades

Bare Feet Studios

Bloggers who are compensated can use the “nofollow&# tag within their outbound links to keep those links from being tagged by Google as paid content. The nofollow may well make that harder, but then again, if you are under contract I think it’s the buyer’s responsibility to track the postings of the paid blogger.

Blogger 40