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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Budget: Under $500 per month.

SM2 202
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Super Bowl Becomes Social Bowl

Mindjumpers

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237
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Social Media and Your Ever-Expanding Brand

Socialized

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&#

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Sentiment: Are the comments, posts etc.

SM2 187
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The New Marketing Hacker

Twist Image

It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars ) was busy asking herself some very similar questions at the TechCrunch Disrupt conference in New York this past week. The brands. Can you imagine a brand developing an advertising platform like Google AdWords ?

Radian6 100
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The Art And Innovation Of Listening

Twist Image

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. The sheer volume of regular people reviewing and critiquing brands is the other reason why a cohesive software package may be needed. It's big business and these services are pulling in the big bucks.

Radian6 102