SocMed Sean

JANUARY 21, 2019

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet. Just be sure that they are disclosing that they are brand ambassadors, so there isn’t any confusion.

ROI 269

ROI Social Media CSR Knowledge Base 269

Techipedia: Tamar Weinberg

AUGUST 17, 2011

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Dave Fleet

AUGUST 12, 2010

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Transparency can come in a few forms : the form of humanizing the brand; the form of understanding the consumer and responding; or the form of disclosing sensitive information.

Radian6 283

Radian6 Exercises Journal Social Media 283

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. So, out of 13 companies ever featured in a Forrester Wave in this space, four are specialist firms that are still independent. In case you were wondering.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. 80% of survey respondents state they monitor for brand mentions in real-time, near-time or a few times a week. In this blog post, I will highlight the most interesting ones.

Survey 225

Survey Report Social Media ROI 225

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Harp Interactive

NOVEMBER 9, 2009

Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords. Decide on a tone and personality that represents your brand and your consumer. Follow the Thirds Rule: Remember not to talk about you and your company all the time; it is sure to turn your audience off.

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

JANUARY 27, 2010

Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. Reactive engagement is simply responding to direct dialogue to or about you or your brand/business. When someone mentions your name/brand, thank them…answer them … respond to them.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Twist Image

JUNE 1, 2012

It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars ) was busy asking herself some very similar questions at the TechCrunch Disrupt conference in New York this past week. The brands. Can you imagine a brand developing an advertising platform like Google AdWords ?

Radian6 100

Radian6 Startup Marketing Adwords 100

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. The sheer volume of regular people reviewing and critiquing brands is the other reason why a cohesive software package may be needed. It's big business and these services are pulling in the big bucks.

Radian6 102

Radian6 Findability RSS Sentiment 102

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

JANUARY 11, 2011

Tracking how often your company and/or its products are mentioned on the social Web is a best practice, of course. But without also paying attention to how often your competitors are referenced, it’s difficult to determine whether the chatter about your brand is significant. Share of Voice. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Net-Savvy Executive

APRIL 5, 2011

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. " Related: What Does Salesforce-Radian6 Deal Mean for Everyone Else? Here we go again.

Radian6 44

Radian6 Visible Technologies Sentiment Brand Monitoring 44

Koka Sexton

NOVEMBER 14, 2011

SocialMediaPlus will consist of 21 seminars on real-world topics that will help you walk away with an understanding of how to effectively implement Social Media strategies inside your company. You can see a complete list of speakers and their topics here. If you’re at Social Media Plus let me know.

Social Media 65

Social Media Radian6 B2B List 65

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! And furthermore the path is unique to each company.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! And furthermore the path is unique to each company. Share it on StumbleUpon. Send this page to Print Friendly.

Data 100

Data Vocus Radian6 StumbleUpon 100

Janet Fouts

APRIL 18, 2011

Lots of people sign up for one of the amazing social media listening platforms like Radian6. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. For starters build a list of all of the keywords you think people may be using when looking for your brand.

Social Media 136

Social Media Attensity SM2 Radian6 136

Laurel Papworth

JULY 4, 2012

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. Not every company or classroom is Google friendly y’know! Let me know what you think.

RSS 86

RSS Social Media Netvibes Radian6 86

Social Media Marketing

APRIL 22, 2011

And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business. How do brands get involved? How do brands get involved?

Social Media 167

Social Media Klout Flickr Radian6 167

Josh S Peters

NOVEMBER 23, 2009

An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Justin Levy

JUNE 21, 2010

Imagine if you could have your own Situation Room to monitor everything going on online around you and/or your company. Check out this YouTube video to begin drooling, er, I mean, to begin your tour: If your company is fusing together multiple sources of social data, are you doing anything unique similar to Gatorade?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Thanks again Katie.

Social Media 155

Social Media Radian6 Strategy SM2 155

Kikolani

JANUARY 26, 2010

Most natural links generally are linked to your website or company name. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Listen and join the dialogue with Radian6. Best links are from trusted sites with proper anchor text.

ROI 114

ROI SEO Social Media Tips 114

Ari Herzog

SEPTEMBER 30, 2010

Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Specialties : Business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. KJ Creative.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Laurel Papworth

SEPTEMBER 30, 2015

Useful for large companies with large followings. Not recommended with small personal brands. Salesforce Marketing Cloud (Radian6) for CRM integration. Autofollow on Social Media: On the Mac I use Auto Mouse Click. Use sparingly, and don’t do more than 100 (slowly) if you don’t want your account taken away for you.

List 40

List Social Media Tools Netvibes 40

Janet Fouts

DECEMBER 27, 2011

Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. Shelly owns marketing and branding agency V3 Integrated Marketing. Naomi Dunford. Naomidunford Naomi is one smart marketer. Maddie Grant.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Diva Marketing Blog

JUNE 10, 2012

Secondly, that person is usually a marketer themselves, and as such they need to have graduated from tactician to a strategist who can understand the value of branding, strategic approaches and tactics. Geoff Livingston: Usually, it’s the company. If a company can only manage One dashboard what would be your suggestion?

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Mindjumpers

NOVEMBER 30, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. Conversational words.

Data 239

Data Social Media CSR Nielsen 239

Proactive Report

DECEMBER 18, 2009

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. A branded, interactive video player that gives you analytics. Networks, cable companies, marketers and technology firms are getting quite serious about online-video distribution. Take a look at a sample dashboard here.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. I am Jay Baer joined as always by my esteem-able co-host, the CEO of data driven social media management company Argyle Social , Mr. Eric Boggs.

Radian6 113

Radian6 Training Communities Conversation 113

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. I feel that PR companies can be a huge education resource to their clients.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257