article thumbnail

What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Probably not.

Lurker 203
article thumbnail

Why Blog Lurking is Not Bad

Ari Herzog

Denise Tanton loves lurkers. The BlogHer community manager, a self-confessed lurker, admires people who may be you who prefer to read and lurk than read and comment. In a comment about lurking, she writes : I know the word “lurk&# and thus being a “lurker&# sounds bad but really, it’s not bad at all.

Lurker 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

However with most brand pages, this environment is actually fostering a false sense of community. Most Facebook brand pages aren’t actually online communities. Most Facebook fans didn’t decide to “like” a brand’s page because they wanted to be part of an online community. Numbers still matter.

article thumbnail

Reviewing 10 Restaurants on Facebook

Ari Herzog

Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. Please continue reading Reviewing 10 Restaurants on Facebook and leave a comment if inspired. But which restaurants are doing a great job and which need help?

Review 133
article thumbnail

How To Change Your TikTok Username In 5 Easy Steps

Hootsuite

If you’re ready to turn your lurker account into an actual business, it’s time to learn how to change your TikTok username. In this article, we’ll cover how to change your username and a few best practices to help you create one that’s on-brand, memorable, and, most of all, timeless. And so should you!

How To 74
article thumbnail

How to Measure Social Media Success for Your Small Business

yMarketingMatters

Engagement, Shares, Comments. Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. Engagement, Shares, Comments. Engagement happens when those first likes, +1s, retweets and favorites turn into comments and shares. Here are the top ones: 1. Referrals.

article thumbnail

How to come up with social media content using feedback from your silent fans

Sprout Social

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Social media listening reveals more nuanced data on the conversation happening around your brand, such as consumer preferences and attitudes on specific topics. Let’s say your goal is to raise brand awareness.