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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Less than a quarter of B2B software companies understand brand monitoring. Brand monitoring on Twitter is extremely simple: Log into Twitter. Watch for mentions of your brand. Just four (18.2%) of the 22 responded, showing that even the companies whose business is brand monitoring largely fail at it.

B2B 154
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Track your fellow competitors on Keyhole 2.

Tools 52
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Why Social Listening is Key to Understanding Your Customers

Oktopost

Many moons ago, business owners could get away with dropping into the crowd and figuring out what their customers wanted through some good, old-fashioned eavesdropping. This is the art of social media brand monitoring, and a lot of competitors are already doing it.

B2B 62
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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. In Fans With Benefits: Add Value On Your Facebook Page , I wrote about providing the kinds of content that fans find valuable. Have you experimented with discounts and promotions on your Facebook page?

Discount 111
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Courtney Love gets sued over tweets

Firebelly

Case in point:  Courtney Love vs. fashion designer. But for non-journalistic folk, many of whom are now blogging and Tweeting on the Internet, these laws may not be known. This can cause major trouble.

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How Social Media and CRM Integrations Can Improve Your Customer Relationships

Oktopost

There’s a reason why so many businesses are utilizing the social media space, and even more reasons why 90% of consumers buy from brands they follow on the platforms. Social media offers everything from visibility, brand monitoring, customer connections, dialogue, lead generation, the list just goes on and on.

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What Is Newsjacking?

Keyhole.co

You must explore finding your niche or investigate topics that are close to your brand as much as possible. For example, if you are a brand that centers on fashion or lifestyle, you can always follow news outlets that have the same content, such as magazines, fashion-based media outlets, or online fashion trends.