Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. Brand protection How you handle complaints directly affects your brand’s reputation.

Reputation 100

Reputation System Brands Knowledge Base 100

Keyhole.co

MARCH 6, 2024

Generally, when people share content and mention brands, it might look great, but this doesn’t always result in a positive outcome for a business. For example, typing “Nestle” into X (formerly Twitter) search will bring up more instances of negative brand mentions than positive ones.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Oktopost

MARCH 7, 2022

It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is one that can make or break our brand’s reputation. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Understanding Shifting Trends.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

JANUARY 17, 2024

Understanding social listening At its core, social listening is a strategic approach to monitoring and analyzing digital and online conversations on different social media platforms to get useful insights into customer sentiments, trends, and discussions related to a brand, industry, or specific topics.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Oktopost

NOVEMBER 16, 2023

Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. When analyzing data, especially from social media, it’s helpful to zoom out to understand the big-picture trends and focus on specific details. Ask yourself, what story is the data telling me?

Analysis 71

Analysis Data Sentiment Metrics 71

Keyhole.co

MAY 12, 2023

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Trend analysis Keep in check what’s popular right now and use those keywords to get more traffic.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. For example, are they content with your service?

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. For example, run a small online business selling handmade jewelry.

Tools 52

Tools Sentiment Analysis Metrics 52

Oktopost

DECEMBER 22, 2019

Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Google Trends. I know I mentioned that Google Trends is not enough but that doesn’t mean it should be overlooked. Best of all, Google Trends is free.

Tools 116

Tools B2B Sentiment Notification 116

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

Influencer 130

Influencer Strategy Sentiment Marketing 130

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Hootsuite doesn’t limit tracking or charge extra to monitor more mentions.

HootSuite 85

HootSuite Social Media Management Tumblr Hashtag 85

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring. Pricing: Brand24 has 4 pricing plans: Individual, Team, Pro, and Enterprise.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JUNE 19, 2023

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. Sprout’s robust content planning tools, for example, are never more than a click away.

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Authentication Analysis Sentiment Tumblr 99

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 143

Brand Monitoring Tools Brands HootSuite 143

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

OCTOBER 10, 2023

However, since the second feedback conveys different feelings about your brand and discusses multiple issues, using document-based analysis may yield inaccurate results. Consider this example: “Their designs are basic and the prices often feel a tad exorbitant but their outfits go up to size 20 which is nice and inclusive.”

Sentiment 52

Sentiment Analysis Brands How To 52

Buffer Social

NOVEMBER 6, 2016

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. For example, sales and support people or product development can monitor for insights into their audience or about their product.”

Influencer 91

Influencer Strategy Tweetdeck Marketing 91

Sprout Social

JANUARY 5, 2023

This includes: Topics and trends that your customer base is passionate about. Social listening strategies for brands. Social listening involves analyzing conversations and trends related to your brand. The food industry is a prime example of how both concepts work and why they matter. Social media monitoring.

Social Media 81

Social Media Sentiment Hashtag Analysis 81

Keyhole.co

OCTOBER 21, 2023

Industry trends Markets change quickly as a result of new trends. You may better understand these trends by keeping an eye on social media, which enables you to adapt your plans to changing market conditions. ” Who has access to social media monitoring’s power? You can save your reputation by acting quickly.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

MAY 16, 2023

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Take the Irish leader of low-cost air travel, for example.

Reputation 110

Reputation Social Media HootSuite Sentiment 110

Hootsuite

JUNE 29, 2023

What people think of you as a person may or may not matter to you (for example, if you are Joan Jett), but when it comes to your brand, your rep is everything. You can filter posts by account, keyword, hashtags, and even location. This allows you to look for sudden changes, or ongoing trends.

Reputation 109

Reputation Strategy Brands HootSuite 109

Webbiquity SMM

AUGUST 29, 2017

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Keyhole.co

MAY 19, 2023

There may be tons of other accidents that disrupt business processes and undermine the brand’s reputation. Track your online reputation regularly Continuous brand monitoring is a must-do preventive measure against PR crises. Here’s another example. This way, you can show your brand’s sincerity and transparency.”

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Keyhole.co

MAY 24, 2023

Stay ahead of trends Keeping an eye on your competitors will let you stay ahead of trends in your industry. Be proactive in your business decisions and get your brand grooving to the beat. Notice a particular hashtag is trending? You’ll get an idea if the trend is worth the hop.

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Analysis Types Tools Price 52

Keyhole.co

MAY 12, 2023

Protect your brand image Monitoring your online reputation can help you protect your brand image. By watching what people say about your brand online, you can quickly address any negative comments or reviews before they do any damage. In that case, you can improve the quality and commit to providing a good experience.

Reputation 52

Reputation Tools Sentiment Review 52

Keyhole.co

DECEMBER 5, 2022

For example, if a competitor heavily relies on Reels, you can start ramping up your efforts there. You can do this instead of simply mimicking ongoing trends. Take the real estate sector as an example. To know current trends. Whether or not we like it, it is important to keep up with the trends and topical content.

Analysis 52

Analysis Social Media How To Sentiment 52

Keyhole.co

APRIL 20, 2023

It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. However, it always depends on how you want to communicate your brand story. You must learn how to monitor social media to keep up with the latest news.

Aggregator 52

Aggregator News Trends Social Media 52

Keyhole.co

OCTOBER 7, 2020

Take the following example: “I love their products but I’m not a fan of their recent ads.”. From the sentiment dashboard within Keyhole, you can see the number of positive, neutral, and negative posts mentioning your brand, keyword, or hashtag—filterable by social media platform. Brandwatch (and Hootsuite Insights).

Sentiment 59

Sentiment Analysis Tools Price 59

Keyhole.co

JULY 9, 2023

This top Hootsuite alternative helps you right from spotting trends, scheduling posts, tracking campaigns, and even optimizing your overall branding. Compare your performance with your competitors, including their best time to post, popular content types, top hashtags, average engagement rate , and more.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Keyhole.co

AUGUST 24, 2021

When curating content for social media, one can start by identifying relevant, trending hashtags. This is a great way to find high-quality content, as trending topics naturally attract industry leaders, who will always be quick to jump on the trend and provide their insights. How to curate content in the right way.

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Curation Content Collaboration Trends 64

Keyhole.co

JUNE 30, 2021

The quality of the supplied data will define the quality of such decisions, the media strategy, and the correct understanding of data and trends, resulting in better responses. . For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. For example, the average CPC in Facebook is $0.97

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

The quality of the supplied data will define the quality of such decisions, the media strategy, and the correct understanding of data and trends, resulting in better responses. For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. For example, the average CPC in Facebook is $0.97

Data 52

Data Social Media Strategy CPC 52

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. Curious about how Sprout stacks up?

HootSuite 106

HootSuite Brands Price Collaboration 106

Oktopost

MARCH 28, 2022

For example, it is known for its scheduling feature, which makes content planning much more efficient. Social Listening : Can you engage in brand monitoring? 2) Hootsuite Alternative for Brand Monitoring: Agorapulse. Hootsuite pros. Can you create different tags and topics for different types of content?

HootSuite 100

HootSuite Tweetdeck Social Media Management Comparison 100

Webbiquity SMM

MARCH 3, 2015

Jacob Pastrovich reveals the three major ways he uses Twitter to engage with audiences, along with tips and ideas for each, for example: “I schedule posts to go out over the next week or so, usually around five tweets for each piece of original content. Why Should You Use Twitter: Confessions of a Dedicated Tweeter by SumAll.

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Tips Twitter How To Hashtag 100

Keyhole.co

DECEMBER 26, 2022

5 Most successful Instagram influencer marketing campaign examples. The brand partners with thousands of such micro-influencers to promote its products within their target audience. So you are likely to see the #hellofreshpartner hashtag as you scroll your Instagram timeline. Analyze your marketing campaigns with Keyhole.

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Influencer Campaign Instagram Data 52