Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Deciding which key metrics to analyze can be challenging with endless social data available. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 105

Reputation System Brands Knowledge Base 105

Keyhole.co

MAY 16, 2023

The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. Track the latest trends with Keyhole What metrics should you look at?

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

OCTOBER 24, 2022

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is. Stop calculating social media metrics manually! Table of Content What is Follower Growth Rate?

Metrics 52

Metrics Analytics Analysis Hashtag 52

Keyhole.co

JANUARY 15, 2024

It’s easier than ever to call out individuals and companies for shady behaviors. Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

APRIL 25, 2023

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is. Contrast this with Company B which starts the month with 10,000 followers and gains 100.

Instagram 52

Instagram How To Collaboration Hashtag 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This quick feature lets you narrow down your tracker list so you utilize your monthly quotas only monitoring data that’s truly effective and impactful. Pros It is easy to monitor the success of marketing campaigns.

Industry 52

Industry News Google Brands 52

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring. Monitoring and sentiment analysis are some of the features Brand24 offers.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. The Benefits of Listening. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Create on-brand posts for your employees to share and send your message further.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Pricing: $49 – $499 per month. G2Crowd Rating: 4.6.

Analytics 125

Analytics Tools Social Media Curation 125

Unmetric

SEPTEMBER 9, 2019

Insights into the engagement metrics of your competitors’ will help you understand which type of content gets them more engagement from their audience. Campaign Intelligence helps you evaluate past campaign performances to make strategic decisions on your upcoming brand initiatives. Now, how cool is that? G2Crowd Rating: 4.2.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

SEPTEMBER 12, 2023

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. Mention Mention is another popular social listening tool with instant access to every conversation around your brand.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

MAY 31, 2023

Are they larger or smaller than your company? Tip: You can use Keyhole’s sentiment analysis to see if a brand’s mention creates a positive, negative, or neutral impression. Focus on metrics relevant to your business and social media strategy. Monitor your competitors and adjust your goals and KPIs as needed.

Social Media 52

Social Media Strategy How To Analysis 52

Keyhole.co

MAY 12, 2023

Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. Let’s say you have a company that sells video games. You can leverage keyword monitoring to see what games people are searching for the most.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for.

Sentiment 59

Sentiment Analysis Tools Price 59

Keyhole.co

APRIL 26, 2023

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Are these metrics performing up to your standards? Let’s take a look at the 9 metrics that every company should be measuring right now and the best tools to use. It counts mentions.

Metrics 52

Metrics Social Media Tools Sentiment 52

Net-Savvy Executive

APRIL 5, 2011

Enterprise companies are starting to realise the enormous value in the data we collect, and analyse and the value this offers in nearly every area of a business, " Sentiment Metrics. Brand Monitoring: Where Are They Now? It's certainly spiced up my recent conversations with people in the industry.

Radian6 44

Radian6 Visible Technologies Sentiment Brand Monitoring 44

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish , one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. Because it’s a candy company?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

MAY 30, 2023

Here’s how you can do this: SWOT analysis: A SWOT analysis is a framework used to evaluate a company’s strengths, weaknesses, opportunities, and threats. How what types of content they’re posting, how often they’re posting, and how engaged their audience is with sentiment analysis.

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

APRIL 15, 2024

A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This can snowball into reputational damage for the company that impacts revenue and customer trust.

Press Release 94

Press Release Banking Reputation Marketing 94

Hootsuite

MAY 16, 2023

It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Keyhole.co

OCTOBER 21, 2023

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

JANUARY 5, 2023

Ways for your company to outshine your competitors. Brands are often guessing and not listening. . Social listening involves analyzing conversations and trends related to your brand. These include conversations relevant to your company, competitors and industry at large. Imagine you work for a company like Netflix.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Hootsuite

JULY 13, 2023

Features include sentiment analysis, competitor benchmarking, trend spotting, and more. Good for: Small businesses and digital agencies Creating visuals for social media Scheduling Canva-made posts on Facebook, Instagram, Twitter, and LinkedIn Tracking simple engagement metrics like clicks, comments, and likes Pricing: Canva Pro: $16.99/mo

Comparison 76

Comparison HootSuite Hubspot Price 76

Keyhole.co

MARCH 4, 2024

As your most direct link to the customer, it can be leveraged to gain trust and influence the attitudes toward your brand reputation. Brand monitoring helps you to control the narrative and protect your reputation. Drive website traffic Many businesses get caught up on “vanity metrics”, such as likes or comments.

Examples 52

Examples Social Media How To GPS 52

Hootsuite

JULY 13, 2022

Customer experience (CX) is your customers’ perception of their interaction with your company. It’s the accumulation of their feelings after every touchpoint they have with your brand. Two pillars will essentially shape a customer’s experience: Your brand. We go into detail on customer service metrics here.

Tips 107

Tips HootSuite Survey Template 107

Keyhole.co

DECEMBER 10, 2022

It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Not just because you need it for your use, but also because you share those key performance metrics with your team, boss, and more importantly, your clients.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Sprout Social

DECEMBER 20, 2023

This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Additionally, Oktopost puts an emphasis on their brand safety features. Source: Buffer) 4.

HootSuite 111

HootSuite Brands Price Collaboration 111

Keyhole.co

OCTOBER 31, 2022

So, companies can make sure that they are reaching their target audience, and not wasting their efforts. Apart from helping you get discovered, dedicated hashtag performance can also give you a real-time overview of the user-generated content as it is shared on social media, and conversations pertaining to your brand and products.

Hashtag 52

Hashtag Analytics Tools Price 52

Keyhole.co

MAY 12, 2023

Right from the number of posts mentioning it to impressions with sentiment analysis, you can get it all in a single dashboard. You can also use its profile analytics and see your overall profile metrics. Pros It offers a customizable dashboard to track the metrics and data that matter the most.

Reputation 52

Reputation Tools Sentiment Review 52

Keyhole.co

DECEMBER 1, 2020

Union Metrics 6. So, companies can make sure that they are reaching their target audience, and not wasting their efforts. The problem is that not all companies and social media users fully leverage the power of hashtags. Monitoring your results in real-time allows you to discover the best practices in your industry.

Hashtag 106

Hashtag Analytics Tools Price 106

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Updated – November 2020. Agorapulse.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

MAY 24, 2023

As per recent surveys , 90% of the Fortune 500 companies use competitive intelligence to their advantage. Benchmark performance Monitoring competitors’ performance metrics will help you benchmark your own performance. Research keywords with accurate search volume data, keyword difficulty scores, and advanced metrics.

Analysis 52

Analysis Types Tools Price 52

Keyhole.co

AUGUST 29, 2020

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. Here’s a quick dive into how you can measure brand awareness on social media.

Social Media 40

Social Media Brands Metrics Sentiment 40

Keyhole.co

FEBRUARY 13, 2022

Helping you put your brand in front of the right audience at the right time. In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand. The right tool should give you the insights you need to reach your marketing goals. BrandMentions.

Analytics 52

Analytics Social Media Tools Price 52