Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Create on-brand posts for your employees to share and send your message further.

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Keyhole.co

MAY 16, 2023

The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. Track the latest trends with Keyhole What metrics should you look at?

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Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. The Benefits of Listening. Meltwater. .

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Keyhole.co

MARCH 6, 2024

Most people already know how to check engagement metrics like comments, likes, dislikes, shares, etc. Based on what you find, you can then respond quickly and effectively to control your brand narrative and take it in a different direction (if needed). The company made over $6 billion off that campaign within a year!

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Keyhole.co

MAY 12, 2023

Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. Let’s say you have a company that sells video games. You can leverage keyword monitoring to see what games people are searching for the most.

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Keyhole.co

MAY 31, 2023

Research your industry Researching your industry is important to navigate the vast sea of information to find the right competitors to benchmark against. To begin your research, you must gather as much information as possible about your industry. It’s important to be thorough in your research and not just skim the surface.

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Keyhole.co

JANUARY 15, 2024

It’s easier than ever to call out individuals and companies for shady behaviors. Social listening tools scan websites, blogs, and social media platforms so that you can quickly find out if anyone is saying anything negative about your contact center management company, for example. You need to know how your competitors are faring.

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Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Their brand monitoring solution helps you to stay ahead of topics that are engaging with your audience. Pricing: $49 – $499 per month. G2Crowd Rating: 4.6.

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Unmetric

SEPTEMBER 9, 2019

Insights into the engagement metrics of your competitors’ will help you understand which type of content gets them more engagement from their audience. Campaign Intelligence helps you evaluate past campaign performances to make strategic decisions on your upcoming brand initiatives. Now, how cool is that? G2Crowd Rating: 4.2.

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Keyhole.co

MAY 30, 2023

In the simplest term, competitor analysis is researching and analyzing your competitors to gain insights into their strengths and weaknesses. Use search engines and social media to research businesses that offer similar products or services. They can provide valuable insights you couldn’t find through online research.

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Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish , one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. Because it’s a candy company?

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Keyhole.co

OCTOBER 21, 2023

Monitoring social media is like listening in on discussions at a busy market in the digital realm. It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. You can innovate, adapt, and keep up with the times.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

DECEMBER 1, 2020

Union Metrics 6. So, companies can make sure that they are reaching their target audience, and not wasting their efforts. The problem is that not all companies and social media users fully leverage the power of hashtags. Monitoring your results in real-time allows you to discover the best practices in your industry.

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Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# by B2B Lead Roundtable Blog.

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Keyhole.co

OCTOBER 31, 2022

So, companies can make sure that they are reaching their target audience, and not wasting their efforts. Apart from helping you get discovered, dedicated hashtag performance can also give you a real-time overview of the user-generated content as it is shared on social media, and conversations pertaining to your brand and products.

Hashtag 52

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Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. Mention 12.

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Keyhole.co

MAY 24, 2023

As per recent surveys , 90% of the Fortune 500 companies use competitive intelligence to their advantage. Benchmark performance Monitoring competitors’ performance metrics will help you benchmark your own performance. Research keywords with accurate search volume data, keyword difficulty scores, and advanced metrics.

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Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. Additionally, Oktopost puts an emphasis on their brand safety features. Source: Buffer) 4.

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Keyhole.co

DECEMBER 10, 2022

It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Not just because you need it for your use, but also because you share those key performance metrics with your team, boss, and more importantly, your clients.

Social Media 52

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Sprout Social

JANUARY 5, 2023

Ways for your company to outshine your competitors. Brands are often guessing and not listening. . Social listening involves analyzing conversations and trends related to your brand. These include conversations relevant to your company, competitors and industry at large. Imagine you work for a company like Netflix.

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Keyhole.co

APRIL 20, 2023

Newsjacking then allows you to jump on the bandwagon, use it to your advantage, and capture more eyes on you and your brand. According to the research made by Unmetric Eyeball, a brand’s newsjacking endeavor leads to a significant follower growth , from 0.09% leaping to 18.9%

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Keyhole.co

MAY 12, 2023

Google brand name We understand it’s not feasible to manage tons of tools just because they have some value. We researched, so you don’t have to. Here’s a list of tools, having both free and paid keyword monitoring tools that can scale your business from multiple marketing channels with thorough monitoring.

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Buffer Social

FEBRUARY 9, 2017

If you’re anything like me, your first instinct is likely to start researching right away! Rather than jumping straight into research – which often provides an overwhelming number of options to choose from – it can be helpful to start by getting clarity on your own priorities and goals first. FB ads, Twitter ads, etc).

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Keyhole.co

NOVEMBER 4, 2020

Helping you put your brand in front of the right audience at a the right time. In addition, tracking the right metrics can improve your brand management, customer service and experience, and help you grow your brand. Now, it’s important to choose a tool that fits your unique needs. BrandMentions.

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Keyhole.co

FEBRUARY 13, 2022

Helping you put your brand in front of the right audience at the right time. In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand. The right tool should give you the insights you need to reach your marketing goals. BrandMentions.

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Sprout Social

OCTOBER 23, 2018

Before you move into the next stage of learning how to use Twitter effectively, make sure you: Complete and optimize your Twitter profile: Choose a branded image for your Twitter profile pic and use your bio to describe what you do. Get verified: Want your customers to trust that you’re a credible company?

Twitter 110

Twitter Brands How To Hashtag 110

Webbiquity SMM

MARCH 3, 2015

Lauren Kaye shares a handful of helpful Twitter engagement tips in this short but smart post, among them engaging like eBay (“As the company with the highest engagement score, eBay’s Twitter feed should be the glowing example for social strategies. Twitter Experiencing Massive Growth: New Research by Social Media Examiner.

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Tips Twitter How To Hashtag 100

Webbiquity SMM

FEBRUARY 13, 2017

However—96% of the people who discuss brands online do not follow those brands’ owned profiles. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. ” — RazorSocial (Tips). 2) Netvibes.

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Tools Social Media Netvibes Sample 207

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists.

Crimson Hexagon 275

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