Keyhole.co

FEBRUARY 3, 2024

By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions. Through this monitoring and research, health brands can better understand effectiveness and potential risks. And that’s just the tip of the iceberg.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Awario Awario is another popular brand monitoring tool.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

OCTOBER 13, 2023

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. Even so, it allows companies to explore new areas of talent. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Pricing: Hootsuite has 4 plans.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 6, 2024

Based on what you find, you can then respond quickly and effectively to control your brand narrative and take it in a different direction (if needed). You can reach out to media by yourself, hire a freelancer, or use a news sharing company (platform). The company made over $6 billion off that campaign within a year!

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. The Benefits of Listening. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MAY 12, 2023

Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. Let’s say you have a company that sells video games. You can leverage keyword monitoring to see what games people are searching for the most.

Tools 52

Tools Strategy Marketing Analysis 52

Idaconcpts

AUGUST 16, 2013

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Keep the message simple, and briefly state the company position on the matter. Owning Search. Highlighting Accomplishments.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Idaconcpts

AUGUST 22, 2014

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Keep the message simple, and briefly state the company position on the matter. Owning Search. Highlighting Accomplishments.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Proactive Report

OCTOBER 14, 2013

According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Know how to research the landscape around the brand.

Tips 100

Tips Content Training Marketing 100

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Budget: Under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

NOVEMBER 27, 2018

Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. But it’s also important to keep tabs on what customers and key prospects are talking about on Twitter, even when your brand isn’t the topic.

Team 160

Team Marketing B2B Eventful 160

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Create on-brand posts for your employees to share and send your message further.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Josh S Peters

JANUARY 9, 2013

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. A good PR push with the right influential bloggers and online personalities can have great impacts on what shows up about your company in the SERPs. Build Community.

Social Media 188

Social Media Reputation SEO Engineering 188

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business. Your organization will gain rich customer insights, optimized content, product feedback, brand monitoring, and more when done right.

Analysis 69

Analysis Data Sentiment Metrics 69

Direct Marketing Observations

FEBRUARY 17, 2011

What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Marketing departments and SEO companies understand this. Large companies are catching on. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. I get that. Or are they?

Content 162

Content Curation SEO Adwords 162

Firebelly

FEBRUARY 24, 2010

35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The number one ranked company, Exxon Mobil, does not have a Twitter account. This represents a six percent increase over the 2008 study.

Social Media 165

Social Media Twitter Paid Search Study 165

Keyhole.co

MAY 16, 2023

The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This encompasses social media, news articles, blogs, and other online sources.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

MAY 31, 2023

Research your industry Researching your industry is important to navigate the vast sea of information to find the right competitors to benchmark against. To begin your research, you must gather as much information as possible about your industry. It’s important to be thorough in your research and not just skim the surface.

Social Media 52

Social Media Strategy How To Analysis 52

Keyhole.co

JANUARY 15, 2024

It’s easier than ever to call out individuals and companies for shady behaviors. Social listening tools scan websites, blogs, and social media platforms so that you can quickly find out if anyone is saying anything negative about your contact center management company, for example. You need to know how your competitors are faring.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

MAY 30, 2023

In the simplest term, competitor analysis is researching and analyzing your competitors to gain insights into their strengths and weaknesses. Use search engines and social media to research businesses that offer similar products or services. They can provide valuable insights you couldn’t find through online research.

Analysis 52

Analysis How To Marketing Price 52

Unmetric

SEPTEMBER 9, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Here’s an interesting use case video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric.

Tools 85

Tools Hitwise Analysis Price 85

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Their brand monitoring solution helps you to stay ahead of topics that are engaging with your audience. Pricing: $49 – $499 per month. G2Crowd Rating: 4.6.

Analytics 125

Analytics Tools Social Media Curation 125

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish , one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. Because it’s a candy company?

Reputation 106

Reputation Strategy Brands HootSuite 106

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title. the inability to search by users’ company, role, or industry).

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

The Way of the Web

MARCH 3, 2012

I provide research for my own projects. I provide research for other people. Defining what you and your brand do: Rather than worrying too much about an exact definition, it’s better to have an idea which you and any employees can broadly follow, but also be flexible within. I market other people’s projects.

Project 40

Project SEO Reputation Training 40

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

Company 38

Company Twitter Content B2B 38

Keyhole.co

OCTOBER 21, 2023

Monitoring social media is like listening in on discussions at a busy market in the digital realm. It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. You can innovate, adapt, and keep up with the times.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

APRIL 20, 2023

Newsjacking then allows you to jump on the bandwagon, use it to your advantage, and capture more eyes on you and your brand. According to the research made by Unmetric Eyeball, a brand’s newsjacking endeavor leads to a significant follower growth , from 0.09% leaping to 18.9%

Aggregator 52

Aggregator News Trends Reputation 52

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# by B2B Lead Roundtable Blog.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Keyhole.co

OCTOBER 31, 2022

So, companies can make sure that they are reaching their target audience, and not wasting their efforts. Apart from helping you get discovered, dedicated hashtag performance can also give you a real-time overview of the user-generated content as it is shared on social media, and conversations pertaining to your brand and products.

Hashtag 52

Hashtag Analytics Tools Price 52

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. Additionally, Oktopost puts an emphasis on their brand safety features. Source: Buffer) 4.

HootSuite 109

HootSuite Brands Price Collaboration 109

Keyhole.co

DECEMBER 1, 2020

So, companies can make sure that they are reaching their target audience, and not wasting their efforts. Apart from helping you get discovered, dedicated hashtags can also give you a real-time overview of the user-generated content as it is shared on social media, and conversations pertaining to your brand and products. BrandMentions.

Hashtag 106

Hashtag Analytics Tools Price 106

Keyhole.co

MAY 24, 2023

As per recent surveys , 90% of the Fortune 500 companies use competitive intelligence to their advantage. Research keywords with accurate search volume data, keyword difficulty scores, and advanced metrics. This in turn can help with blog research and both informational and conversion-based terms. We get that frustration!

Analysis 52

Analysis Types Tools Price 52

Keyhole.co

AUGUST 24, 2021

This is because you don’t create content from scratch, but research high-quality external content. In that respect, Keyhole is a great social listening & brand monitoring tool that will provide you with valuable insights about your audience, and so much more. Industry research.

Curation 64

Curation Content Collaboration Trends 64

Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. Socialbakers.

Sentiment 59

Sentiment Analysis Tools Price 59