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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Monitoring Tools For: Blogs.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Through social listening.

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Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. For example: Your brand name. Trademarks. Press releases.

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5 Ways to Battle Social Media Stump

Harp Interactive

Sites such as Ning , Squidoo , Amplify and SlideShare are fantastic ways to increase exposure around your brand. Here’s a good, brief list of second tier social media sites broken down by business type. Monitoring is Essential. Use monitoring and search tools to seek out appropriate conversations.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

BizBash , the leading publication for event professionals in North America, recently published its list of the Top 500 People in Events , in various categories such as agencies, audiovisual / lighting design, and event education. 18 (26%) have inactive accounts (anywhere from two months to more than two years with no new tweets).

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Conversation: Out of the IUPUI classroom and into YATS

Firebelly

The result was conversation, good food, laughs, andeveryone learned something new about one another. Conversations ranged from“what would be your ideal job?” Your comment has not yet been posted. Your comment could not be posted. Error type: Your comment has been saved. Please try again. View an alternate.