Webbiquity SMM

article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Review 152
article thumbnail

What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook. .”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. For our favorite example, we suggest checking out “The Social Media ROI Conversation” on YouTube. As the case studies in this book demonstrate, social businesses still maintain clearly defined roles for their employees.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ). eMarketer ). 92% of U.S.

article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. YouTube and Video Marketing Trends. YouTube is the third-most-visited site on the web, with two billion views per day. ( V3 Integrated Marketing ).

article thumbnail

Four Benefits of Social Media Marketing

Webbiquity SMM

For example, let’s say your company produces branded videos and you create one on “How To Get More Views For Your Company On YouTube.” Brad is also the founder and creator of littlestbookshelf.com , where children’s books are regularly reviewed. . You can get more out of content creation efforts by repurposing content.

article thumbnail

Best Web Presence Optimization Guides and Tips of 2011

Webbiquity SMM

Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile.

Tips 183