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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. This is possible if you have insider access to news, but if you don’t, being one of the first to blog about a story may result in links from A-list blogs and news outlets. Visit forums regularly.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. This is possible if you have insider access to news, but if you don’t, being one of the first to blog about a story may result in links from A-list blogs and news outlets. Visit forums regularly.

How To 26
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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

They have discussion forums that are visited by moderators who merely police the content itself, but change never comes from suggestions offered in the forum itself or in the posts, even if hundreds of users contribute the same identical observations. Be proactive and not reactive. (To

Apple 154
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the heavy hitters? Who are the influencers?

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

Maybe it’s on a forum. But good point… I guess if I wanted to poke fun at some of the folks in the industry, I’d have considered including that. Cutright June 3, 2010 at 1:34 pm I love the parallel you’ve outlined between parenthood and social media. After I read your book I was trying what you wrote.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Perhaps this is a fact that her agency overlooked, so as a good friend, I told her that it would be in her best interest to learn about approved tactics through the many free blogs , to engage in acceptable and informative (though not free) SEO training , and to read the best SEO book/training program (aff).

Marketing 240