Waxing UnLyrical

NOVEMBER 28, 2010

I thought Richard’s report of his experiment was fascinating. An hour of tweeting dangerously , from Richard Bailey’s PR Studies. Why: This is a question teachers are always being asked (and asking themselves). Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online.

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Class Postrank SEO Flickr 105

Waxing UnLyrical

NOVEMBER 23, 2010

That said, Id be surprised if everytime GM brought reporters to the Champs Elysee to test their formerly crappy cars the reviews were universally positive. In journalism, reporters are never outright paid for favorable articles. Thanks for sharing the post with your #pr20chat community. Hope we can discuss this further!

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Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 25, 2010

Since nothing was being reported at the time, I took to Twitter to see if anyone else knew what was going on. Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. media started broadcasting the story). Read All About It!

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Hotels Class Postrank Energy 223

Waxing UnLyrical

JANUARY 13, 2011

But I’m happy to report that so far *knock on wood* I’ve yet to have any problems. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. There would be recourse if a discussion went off the rails. Thanks so much for stopping by WUL!

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Project How To Class Posterous 170

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# While there are plenty of other posts on TheWWWObserver and Lifehack that do provide me with value, the two I highlighted above only provide me with directions. They lecture: “Send an IM to your friends and mention your website to them.&# Read All About It!

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Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 16, 2010

But if reports on how social media is slowly but surely taking a foothold around the globe are any indication, this is no longer a “should I&# but a “how can I.&# Is there any ROI? Who cares what I had for breakfast? What’s the point? And therein lies the rub. Read All About It! These fine folk did: Jan.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Makes sense to me. Over the last 10 years, I’ve been quite amazed at how philanthropic Americans are in general. Did you even know about it? And more to the point, did you care?

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Class Campaign Klout Influencer 233

Bare Feet Studios

NOVEMBER 13, 2009

Barriers and Gate-Keepers Are Being Removed One of the most exciting accomplishments for me professionally occurred 5 years ago when one of my clients had her blog added to Tom Peter ’s blogroll. Mary Schmidt was a marketing consultant who had a common name in a crowded profession, along with the usual limited budget of a solo-preneur.

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Social Media Upcoming Flickr Conference 48

Waxing UnLyrical

DECEMBER 21, 2010

For example, if Im sharing a media story, chances are the reporter who wrote that story isnt really going to interact with me, and more often than not, comments from a gazillion strangers on media stories devolve into inanity, slanging matches, or worse. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Social Networking Class Comments Conversation 270

Bare Feet Studios

DECEMBER 12, 2007

But once you want to do power blogging, you’ll want to know about ping servers , trackbacks, blogrolls, how to find A-list blogs, and so much more. Using blog software is easy if you want to do the basics. Strategy makes a huge difference too.

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Upcoming Sites Conference Viddler 40

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Most importantly, what the report says to marketers is INTEGRATE. Let the mediums talk to each other and make friends with one another.

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comScore Review Klout Marketing 156

Waxing UnLyrical

JANUARY 27, 2011

If you want more than a hope in hell of being a possible source for an article, you have to reel the reporter in. Put the reporter in touch with 3rd party - who seemed willing - directly so they could match schedules, repeatedly asked to be in loop. No one gets the reporter contact info until/unless I set it up.

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Class Press Release Flickr Comments 279

Waxing UnLyrical

NOVEMBER 18, 2010

Traditional and social media monitoring vendors often report the quality of their sentiment analysis in terms of “accuracy;” that is, the percentage of stories or posts that the tool’s algorithm and a human reader agree on. Vendors often report “accuracy” percentages around the 70%-90% range, but these numbers are deceptively high.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 30, 2010

Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. Hopefully, within a year or so, I will have some insight about how to not just maintain a university blog but grow and broaden its reach as well. Thanks so much for stopping by WUL!

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How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

JANUARY 25, 2011

The strange thing is, this email asks the shopper to report violations of Etsy’s DO’s and DON’Ts, which was what I thought she was doing by emailing them in the first place? Instead, they did the PR equivalent of sticking their fingers in their ears and shouting, “Lalalala, I can’t hear you!” Read All About It! These fine folk did: Jan.

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Class Policies Flickr Comments 215

Waxing UnLyrical

NOVEMBER 1, 2010

His students produced about 15 fabulous measurement reports to non-profits. SAS provides all of its tools free to universities [link] -- and there is no better analytical tool on the marketplace. KDPaine & Partners provides its tool free to qualified courses -- just ask Craig Carroll at UNC. Read All About It! These fine folk did: Jan.

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Class Education Metrics Creative Commons 258

Waxing UnLyrical

OCTOBER 25, 2010

Recent reports show it has skyrocketed in past years which is VERY scary and sad. However, when one looks further at the numbers, its skyrocketing because more women are reporting domestic violence. There’s a lot of data out there and I am aware that these are just a few tiny pieces. Read All About It! These fine folk did: Jan.

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Class Avatar Cause marketing Postrank 248

Waxing UnLyrical

SEPTEMBER 14, 2010

The thing is, while yes, the PR profession has its share of issues, in reality, our profession is no different than any other business that is working through issues to innovate and revitalize itself. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Press Release Class Industry Comments 266