Adam Cohen
JULY 12, 2010
But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?
Adam Sherk
DECEMBER 17, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.
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Adam Sherk
AUGUST 11, 2010
In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.
Adam Sherk
APRIL 14, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.
The Way of the Web
JANUARY 9, 2010
Anyway, what’s amazing is that there’s actually a markup language for grafitti, which is a specialised XML protocol dedicated to capturing the motion data created by tagging – allowing sharing, studying, cataloguing and analysis.
Adam Sherk
SEPTEMBER 13, 2010
The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!
Adam Sherk
FEBRUARY 23, 2010
by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. But there is no reason not to use tools and data to help make smart business – and editorial – decisions.
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