Waxing UnLyrical

NOVEMBER 15, 2010

A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general. But what about SEO for news sites, particularly Google News? When you SEO a timely news release, you are competing with news, correct? You likely want your story to be news, now. Regardless, thanks for visiting!

News 274

News Google SEO Postrank 274

Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Of course, I am making some assumptions here. received 13 percent.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JANUARY 24, 2011

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Adam Sherk

JUNE 5, 2009

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript? What Horrible Things Did Time Magazine Do in 1964?

Publishing 100

Publishing Google NoFollow Guidelines 100

ProBlogger

AUGUST 17, 2017

Sidebars were crammed full of stuff that would take you away from the site (blogrolls, sponsor ads, Google Ads) along with things that really didn’t need to be there (remember tag clouds?). We then experienced the ‘magazine site’ evolution. Today we’re in the midst of a new evolution for blog sites. Credibility counts.

Trends 44

Trends Real Estate Tag Cloud Blogroll 44

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. Get Shareaholic test Filed under Communication , Networking , Social Media , Twitter | Tags: lunch , personality , Social Media , Twitter | Comment (1) Site settings comment help? I’ve used it to find sources and new handbags. Read All About It!

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. Our community was now creating the bulk of our content. It’s either/or. Efficiency.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? How will they change their landing page/site to optimize conversions? We are also] considering changes to the micro-site to track conversions from site to scorecards to email campaigns that hopefully lead to sales. Theory is all very well, they (you) said. Sales of what? Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Adam Sherk

OCTOBER 20, 2009

If you distribute press releases through a variety of communication channels journalists have the option of selecting which ones are most suitable for them and this should result in more engagement from them (which is the whole point after all). As Twitter is so popular with the journalism community it seems a natural choice.

Press Release 145

Press Release Twitter URL RSS 145

Buzz Marketing for Technology

JULY 24, 2008

From my home site upper left corner link to Organica which has found some sites that link to me, and how recently. Heres a little something I wrote in reply to High Context editor David Gammels introduction to the group-forming community. "Id KMPings has enabled the formation of a loosely coupled community of KM bloggers.

Directory 100

Directory Metadata Blogroll RSS 100

Waxing UnLyrical

NOVEMBER 21, 2010

John sets a beautiful example. Get Shareaholic test Filed under Measurement , Public Relations , Weekly Roundup | Tags: avinash kaushik , daniel sitkin , don bartholomew , einstein , john lovett , sean williams , seth duncan | Comment (0) Site settings comment help? Why: Ever wanted to tell you-know-who where to get off?

Postrank 119

Postrank Conference Tourism Analytics 119

Waxing UnLyrical

JANUARY 9, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Finding Comfort January 9th, 2011 Tweet From start to finish As tends to happen, what one thinks one will do can be quite different from start and intent to finish and result.

Postrank 105

Postrank Tourism WordPress Blogroll 105

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. So they were personally connected to the experience, the foods they had missed and the Sainsburys brand.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

NOVEMBER 18, 2010

Get Shareaholic test Filed under Guest Posts , MeasurePR , Measurement , Public Relations | Tags: analytics , automated media measurement , seth duncan | Comments (10) Site settings comment help? With enough examples, the statistical model does a pretty reliable job at identifying complex messages. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. This post is a great example of a charitable endeavor that is also concrete, as opposed to cosmetic.

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

FEBRUARY 1, 2011

As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. Get Shareaholic test Filed under Events , MeasurePR , Measurement , Public Relations | Tags: #measurepr , PR measurement , public relations outcomes , seth duncan | Comments (2) Site settings comment help?

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

DECEMBER 21, 2010

so that they’re alerted to those posts, using hashtags to call out and index conversations, a widget that you can add to your blog, posting to multiple “Amplogs&# (the sites you set up on Amplify, though as of now, you can’t do this at one go), and more. It really is a community. My island (base) is my Amplify site.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

OCTOBER 27, 2010

I can go into other examples, but… you get the point. Get Shareaholic test Filed under Communication , Guest Posts , Narciso Tovar , Public Relations | Tags: crisis communications , crisis planning , value of a fire drill | Comments (9) Site settings comment help? Read All About It! These fine folk did: Jan.

Class 179

Class Creative Commons Postrank Flickr 179

Saying It Social

JUNE 22, 2010

For example, when a user checks-in to a certain location more than anyone else they earn the “Mayor&# badge; more and more restaurants are beginning to reward the Mayor of their location with specials such as a free entree or not having to wait for a table on a busy evening. You will also notice that uploading a photo is an option.

Foursquare 137

Foursquare Badge Privacy Social Networking 137

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. Click on the “404 Template&# link on the right (it’ll have “404.php&#

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

NOVEMBER 10, 2010

Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: blogging , bryce keane , herwin icasiano , kami huyse | Comments (20) Site settings comment help? For example, my post on the Gap logo thing. this is another example of how smart you are. :) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

OCTOBER 6, 2010

Using Jimi Hendrix as an example would get ME revved up. Get Shareaholic test Filed under Guest Posts , Narciso Tovar , Social Media , Speaking | Tags: jimi hendrix , narciso tovar , presentation preparation | Comments (8) Site settings comment help? But my experience and instincts told me three things: 1. And it paid off.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

SEPTEMBER 2, 2010

Get Shareaholic test Filed under How To , Social Media , Twitter | Tags: #measurepr , #pr20chat , alex talbott , jodi gersh , john friedman , kellye crane , solopr , twitterchat | Comments (8) Site settings comment help? Mark as read Approve comment Youre so welcome, LaVonne (and I LOVE your handle/site). Read All About It!

Twitter 206

Twitter Hashtag Class Flickr 206

Koka Sexton

DECEMBER 20, 2009

I know my way around the popular sites. What I found were a collection of sites and posts that spoke to my social media needs. The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I know my way around the popular sites. What I found were a collection of sites and posts that spoke to my social media needs. The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be.

List 96

List Social Media Case Study Wiki 96

Kikolani

SEPTEMBER 25, 2012

Comments are the life of your blogging community. Just make sure to be vigilant about moderating your comments – linking to good blogs and blog posts doesn’t hurt, but linking to bad sites might. Ask both the author and the site the content was originally published on. How do you moderate spam? Otherwise, ask.

Questions 167

Questions Adsense Marketing SEO 167

Social Media Strategery

NOVEMBER 13, 2009

So, for all you new college graduates out there looking to get a public relations or communications position that involves social media, here’s a little primer: DO include links to your blog, LinkedIn profile, Facebook page, Twitter profile or any other social media site on your resume. The Whole. : The Whole.

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Waxing UnLyrical

JANUARY 3, 2011

I’m a poor example, but every time I did this, I felt much better. Get Shareaholic test Filed under Career , Public Relations | Tags: #HAPPO , avoiding job burnout | Comments (7) Site settings comment help? Make sure you take lunch breaks. It’s easy to get stuck eating at one’s desk. Your body and mind need it.

Tips 159

Tips Class Postrank Comments 159

The Way of the Web

DECEMBER 9, 2009

It’s called Small Rivers , a tool for bloggers to network content and audiences started by a small team on the Swiss Institute of Technology EPFL Campus, who wanted to find an easier and better way to connect communities of shared interests without having to leave their own website, blog or social network.

System 29

System Bookmarklet Content Blogroll 29

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers. When it comes to blogging, anyone can compile data and churn out a post.

Class 178

Class Flickr WordPress Template 178

Social Media Strategery

FEBRUARY 18, 2010

While government use of social media is often highlighted as best practice examples of open government, they’re by no means the only examples. Generate a greater variety of content on your site and update it regularly. You can and should link to non.gov sites. Highlight an interesting article or link.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

JANUARY 21, 2010

community from 3,000 miles away? After seeing how government was beginning to use social media, it dawned on me that I could create my own set of aggregated feeds and effectively build my own news site. I met with a friend that Friday who helped me set up the site and it launched that afternoon. One great example is what Gov 2.0

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Adam Sherk

JUNE 29, 2010

So I searched PRWeb ’s press release archive for a selection of overused terms, buzzwords and marketing speak using a “site:prweb.com” search on Google, for example: I opted for Google over PRWeb’s internal search because internal search results are not typically very good. Skip – thanks for the link, that site still holds up well.

Press Release 279

Press Release Marketing Class List 279

Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. Can you help me tie my shoelaces?” That sort of creativity gets you noticed.

Class 227

Class How To Applications Course 227

Social Media Strategery

SEPTEMBER 28, 2009

Steve Ressler, Founder of GovLoop As announced this morning, GovLoop, the premier social network for the government community, has joined forces with GovDelivery, the world’s leading provider of government-to-citizen communications solutions. The short answer was that the community was unsustainable. Within the Gov 2.0

Gov 2.0 89

Gov 2.0 Collaboration Communities Web 2.0 89

Social Media Strategery

JANUARY 27, 2010

The newly redesigned USAJobs.gov site is a move in the right direction, but there’s still a lot more that can be done. community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. community and I’m looking forward to see where he takes his passion in this new role.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86