Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

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Waxing UnLyrical

SEPTEMBER 13, 2010

But look at what he says when examining what someone wrote in an article entitled “public relations comes of age&# : Besides not knowing the difference between public relations and publicity (see Seth Godin’s definition here ), the author clearly missed the boat by thinking public relations measurement is based on WOM and media mentions.

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Adam Sherk

OCTOBER 23, 2009

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. As for social media traffic, while still quite small those figures are definitely trending up strongly for news and content sites, especially when looked at year-over-year.

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Hitwise Social Media Digg Survey 124

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation.

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Adam Sherk

APRIL 26, 2010

Consider the impact that Facebook Open Graph protocol integration will have on your existing on-site community features and social functionality. This ReadWriteWeb article is a good resource: Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors.

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Waxing UnLyrical

NOVEMBER 7, 2010

Definitely a palomino. How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations. This is definitely a palomino. My name’s Sean, and I’m a media junkie , from Sean Williams ‘ Communication AMMO! Because what he says is Just. Read All About It!

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Waxing UnLyrical

OCTOBER 6, 2010

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

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Akamai Marketing

FEBRUARY 3, 2011

Building up your social media presence will almost definitely take time. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). When social media platforms or communities don’t behave the way marketers expect or want, its easy to call it quits.

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Waxing UnLyrical

DECEMBER 16, 2010

Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum? There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Interesting.

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Waxing UnLyrical

NOVEMBER 17, 2010

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. Pull out the bag of tricks. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Great post.

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Social Media Strategery

JUNE 15, 2010

community, the people who have helped me in my career, the people who made me believe that openness, transparency, and collaboration in government could be a reality. I realized that the technology and the work didn’t mean anything unless I had a community, unless I connected to PEOPLE. Now, instead of highlighting the Gov 2.0

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Social Media Strategery

APRIL 17, 2010

I’ve never wondered if it was worth it, and I can definitely say that I’ve always felt challenged and stimulated through it all. I can definitely say I've experienced all of this. Good and bad, definitely. Yep, think about being the tip of the spear before you speak, definitely. Wish I could do that!&#

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Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. and sports 2.0. [.] The Whole. :

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Social Media Strategery

NOVEMBER 25, 2009

Community, have had an alternately successful and frustrating (but never boring) year. 2009 went from unbridled optimism to eager anticipation to a little dose of realism, but through it all, the community of people and the relationships that have been forged across agency lines continued to grow stronger. Year In Review!

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Social Media Strategery

FEBRUARY 23, 2009

deployments are about changing a culture and not about implementing a new tool, but it’s another thing entirely to actually do it. After seemingly hundreds of slides of definitions, acronyms, models, and terms, I started re-thinking my decision to enroll. tools like blogs, social networking, wikis, etc. Technology?

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Saying It Social

JUNE 22, 2010

While I’ll admit not all businesses fit into the Foursquare model, there are some business that may think that they don’t but could definitely use it with a bit of creativity. Sometimes all it takes is a little “outside of the box thinking&# to benefit from these emerging tools. If so, please share!

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Social Media Strategery

JANUARY 7, 2010

Development Social Media I Started a Blog But No One Cared Fri, Jan 8, 2010 Enterprise 2.0 Image Courtesy of Flickr user cogdogblog As many of you know, here at Booz Allen, we’ve got an internal suite of social media tools available on our Intranet – hello.bah.com. Lastly, be a community manager.

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Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

SEPTEMBER 28, 2009

Steve Ressler, Founder of GovLoop As announced this morning, GovLoop, the premier social network for the government community, has joined forces with GovDelivery, the world’s leading provider of government-to-citizen communications solutions. The short answer was that the community was unsustainable. Within the Gov 2.0

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Gov 2.0 Collaboration Communities Web 2.0 89

Social Media Strategery

OCTOBER 19, 2008

Social media as an industry is changing rapidly – new tools, new resources, and new methods are always emerging. The best that you can hope for is to build a solid fundamental knowledge of the principles of social media and use the tools and relationships that you’ve built to stay on top of the latest trends.

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Social Media Strategery

JANUARY 27, 2010

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. community and I’m looking forward to see where he takes his passion in this new role. You can definitely find yourself Coach Legacy that will go with everything in your wardrobe. The Whole. :

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Social Media Strategery

OCTOBER 17, 2009

is still so new that we talk about it ad nauseam with anyone who will listen, it’s the greatest thing to happen to the government ever , and it’s most definitely not at all like that last command and control relationship where we didn’t have a voice and were bullied around all the time. Not anymore, we say! relationship.

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Social Media Strategery

AUGUST 18, 2010

Also, we need more vendors to partner with institutions to bring these tools into the classroom. At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. The feedback was awesome. Lauren Vargas Sr.

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Education Social Media Gov 2.0 Class 135

Social Media Strategery

SEPTEMBER 2, 2009

isn’t about the tools, but what those tools enable – it’s about more than just creating a blog and engaging in dialogue with the public, it’s about more than just creating a wiki that’s open to multiple government agencies, and it’s about more than just making data accessible to the public.

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Gov 2.0 Wiki Web 2.0 Committee 77

Social Media Strategery

JUNE 21, 2009

The primary reason is because social media tools reflect the culture of the organization – they can’t change the culture of the organization by themselves. If you want to change the culture of your organization, social media tools can be a part of the solution. But culture is determined by people, not by tools.

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Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

MARCH 2, 2009

When talking with a middle manager or project manager, I’ll typically start by focusing on the tools themselves, rather than on the overarching strategies, like I would do with senior leadership. Show them how the tools can help them save time. Show them how they can use del.icio.us link] chrishemrick Well thought-out, Steve.

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Gov 2.0 Social Media Insurance Wiki 72

Social Media Strategery

JANUARY 21, 2010

community from 3,000 miles away? Even though we’re not a social network, I get lot of feedback on the sense of community it brings to the open gov, Gov 2.0 They’re different communities. community to know about GovFresh? The two most communal gifts on links of london sweetie bracelet day plants and chocolates.

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Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation. The Whole. :

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Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

AUGUST 9, 2009

[link to post] – Posted using Chat Catcher [link] sradick Jacque – I definitely didn’t want to establish an “us vs. them&# mentality. I’m a huge advocate of teamwork and cooperation among both IT and communications. I say definitely partners! I say definitely partners! The Whole. :

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Gov 2.0 Social Media MySpace Web 2.0 86

Waxing UnLyrical

DECEMBER 6, 2010

And more important, are you SHARING other people’s status updates with your community? Agree there may not be a definitive "right" or "wrong" in social media and yet, I quickly found what did not work for ME: spammy auto-DMs, programmed tweets just broadcasting all day, popups ads hyping your e-book, etc. Read All About It!

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Convince & Convert

SEPTEMBER 21, 2010

Social media is by definition slow. You have to create content, be part of many communities, and proceed incrementally. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Social Media is Fast False.

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Social Media Strategery

DECEMBER 13, 2008

Hard, but definitely not impossible. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies.

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Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

MAY 26, 2009

community, I’ve had the opportunity to meet a ton of different people, all with different motivations, frustrations, and aspirations. You would do well to shift more of your energy away from selling your product and instead focus more on providing value to the community. Development Social Media What’s Your Government 2.0

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Gov 2.0 Types Meme Social Media 94

Social Media Strategery

JULY 12, 2009

Attendees seemed to say that they appreciated something different, that they liked the informal nature of the unconference, and that they would definitely participate again. Dear IT Guy, Can You Actually Use the Tool You’re Creating? We also briefed our leadership team the following day with our own post-event report.

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Gov 2.0 Meeting Yammer Wiki 85

Social Media Strategery

MARCH 1, 2010

When students see their professor using social media tools as part of the normal day-to-day way of doing things, it makes the students look at these tools not as “cool new things,&# but a normal part of doing business. When email first came into vogue, how did students learn how to use it? link] sradick Thanks Kris!

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Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

MAY 19, 2010

The two most communal gifts on links of london sweetie bracelet day plants and chocolates. It is definitely recommended to give one or, both of these gifts to your female, however, why impede there? Dear IT Guy, Can You Actually Use the Tool You’re Creating? If yes, then maybe this is where you should rest. The Whole. :

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Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

OCTOBER 1, 2009

The QHSR study groups have called for further definition of resiliency in the coming months and years, and I hope DHS continues to leverage all its stakeholders in the process to achieve that outcome as well as the many others outlined in the QHSR. Through this process, a community has been developed and needs to be cultivated.

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Gov 2.0 Engagement Social Media Committee 83

Social Media Strategery

APRIL 26, 2009

While the tools and the technology can and always will change, the fundamental challenges of changing the culture of the government remain eerily similar. What’s that definition of insanity – it’s doing the same thing over and over again and expecting different results? Government 2.0 circa 1995) Government 2.0

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Gov 2.0 Social Media Conference Social Networking 93