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Why Content Marketers Need Better Statistics

Convince & Convert

One recent morning, a client got in touch and asked me to find a widely cited statistic that supports the use of behavioral job interview techniques. They needed the statistic within two hours for use in an important piece of long form content. This is exactly the kind of statistic that the client wanted. Cooper and I.T.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

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11 Actionable Writing Tips [+Examples]

Writtent Blog

Be Statistic-Friendly. When you’re a blogger, statistics are your best friend. Simply source statistics on a certain topic from online case studies, white papers, and other blogs, and put them in your blog post whenever relevant. Here are 11 actionable writing tips to help you do just that. Write in Solitude.

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. Headlines Matter.

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Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent Blog

As Jay Baer points out , “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” There’s no shortage of statistics on website visitor behavior. Modern marketing is tougher than ever, and big data could be your brand’s only hope for survival in a turbulent business climate.

Metrics 103
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32 Blog Post Ideas for Your Next Article

Writtent Blog

Even the world’s most creative bloggers find themselves in need of blog post ideas every once in a while. The average content marketer today uses 12 different tactics to spread their brand’s message. What are your go-to sources for high-quality industry information, statistics and research? Blogger Awards.

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