Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. I think first-time bloggers get enamored with the concept of “design.&# Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JUNE 3, 2010

link] jaybaer Definitely. I can't think of many examples of that type of guts on the player side. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# jefflogden You are so right, Jay. link] jaybaer Weird, isn't it?

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? What do you think? Frank_Strong This is a great post Jay. Frank_Strong This is a great post Jay.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MARCH 3, 2010

We are a good example of a media outsider coming in with some fresh thought and making a splash. You are definitely a mentor and I am looking for more! This is good for a while but to stay in the game we have to broaden and I know this. There is a lot of fluff out here.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 21, 2010

I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. And that’s why your social media strategy must be tools-agnostic. The simplicity is definitely a key differentiator. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.]

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

And anyone who tells you they absolutely know what will work for your company definitely does not understand this business. That’s what’s so admirable about companies that have clearly screwed up in social media, yet continue to change their approach until they find the right formula. You don’t have all the answers.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# See an example at the bottom of this post (the little squares that animate when you put your cursor over them). This is especially handy when you need to segment your audience.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

DECEMBER 4, 2012

” The collection here provides guidance on getting the most out of Google+, Facebook and Twitter, as well as network-specific spam definitions and keyboard shortcuts. Fortune 500 CEOs Don’t Get Social Media! Look for opportunities to add links from one social profile to others. Research] by Heidi Cohen.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. Having customers who bash you is definitely a great opportunity to turn them around and make it up to them. One of the most fascinating comment threads ever. Truly hilarious.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. link] Chad Egeland Virtual stalking at its finest Great tips on finding out if your customers are using social media and which platforms they are using. Wasn't sure if there was a reason for that or if this was simply for example purposes.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

MARCH 9, 2010

If you only have the resources to focus on one or two social networks, it really should be Twitter and Facebook, unless you have really solid evidence that your product and brand will be significantly more lucrative somewhere else. Jay's right that it definitely makes sense to look at all the options.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

JULY 8, 2010

RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] Joey Strawn Three great reasons email sucks (in a good way)RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] Joseph Manna Email is definitely not dead. As far as peer-to-peer, I feel social media is reigning as king and queen; email being Jack.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. It's definitely some food for thought. dell is one example. I love Twitter. It enriches my life every day. I hope it sticks around for a long, long time.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. As Gilbert pointed out, our own intersection is a good example. I'll definitely be adding this to my toolbox.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

SEPTEMBER 20, 2010

link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. I see Twitter for branding working in only the rarest of examples. Great example! Great example! For example: You connect with a media professional via Twitter who does a story about your business.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

AUGUST 3, 2010

Another wake up call and a definitive track on which some engagement efforts should be committed. So I definitely believe that Facebook, while definitely taking over lots of aspects of the world, will not be the end of websites as we know them. All those months of trying to learn HTML in 1996 now feel wasted.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Another wake up call and a definitive track on which some engagement efforts should be committed. So I definitely believe that Facebook, while definitely taking over lots of aspects of the world, will not be the end of websites as we know them. All those months of trying to learn HTML in 1996 now feel wasted.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

APRIL 7, 2010

What great examples of businesses doing this well do you have? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Go for it in the comments.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13. by Kuno Creative.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 2, 2010

I don’t share the exact same stuff on Twitter that I do on Facebook, for example. Not always in a good way, but the willingness of people to interact with you and connect with you in social media FAR exceeds their willingness to do the same things in real life. link] jaybaer Definitely Mike. Thanks for the great comment.

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Social Media Strategy Consultant Social CRM 153

Techipedia: Tamar Weinberg

JUNE 23, 2010

By removing this account, and I’d imagine dozens of others, Facebook set an example, but four years later, name abuse is running rampant on the service. Sadly enough, most people don’t know that their content is public; a wonderful example is seen below. I had a good reason to base this on a summer camp example.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

APRIL 27, 2010

What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. If only companies everywhere could learn from this example.

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 28, 2010

For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF).

Social Media 127

Social Media Strategy Report Buy 127

Convince & Convert

SEPTEMBER 21, 2010

event, and the Techset blogger lounge. event, and the Techset blogger lounge. I get that you need to be able to talk about what you know and have examples, but the conversation would have been more engaging if the conversation centered on the concept as a whole. Pretty neat theory to think about.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

SEPTEMBER 20, 2010

For example, how deep (detailed) do you make your postings to give readers with whom you're building a deep relationship the substance that they want, while giving potential customers/clients the “quick n' dirty&# , punchy leads that they need to get interested in your company?

Social Media 159

Social Media Strategy Affiliate marketing Company 159