Firebelly

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Blogger to WordPress – Why Make The Change?

Firebelly

Recently a lot of websites and blogs have made the transition from Google’s Blogger service to an independently-hosted WordPress installation. One of the disadvantages with Blogger is that it only does that – blogs. So, what’s so great about WordPress? WordPress can run an entire website.

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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. Google isn’t letting us get away with putting out schlocky content and cramming it full of keywords to trick the search engine spiders.

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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional bloggercontent is anything that can be read, watched, seen, or heard. I like this kind of content best, because it tells the entire story. Basically anything you can read.

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The Risks of Personal Blogging, IP & Ferraris: The David Adler Interview

Firebelly

The two biggest and most likely to occur risks are associated with trademark usage and the FTC’s blogger guidelines. Additionally, there are risks associated with use of content and publicity/personality/privacy rights. Copyright: Have you created the content? Have you licensed third-party content? Broadly speaking, yes!

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Influencer Engagement: What is it? How Can I Make it Work for Me?

Firebelly

Get in touch with bloggers and influencers who only write or post about these types of products. Bloggers, Twitter accounts and “Insta-famous” people now hold as much power over the consumer. Comment on their blog and mention how you liked their latest post or follow and retweet/share their content.

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Influencer Engagement: What is it? How Can I Make it Work for Me?

Firebelly

Get in touch with bloggers and influencers who only write or post about these types of products. Bloggers, Twitter accounts and “Insta-famous” people now hold as much power over the consumer. Comment on their blog and mention how you liked their latest post or follow and retweet/share their content.

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Monday’s 5 Social Media Must Reads

Firebelly

5 Keys to Motivating Your Employee Bloggers. By Amanda Maksymiw A corporate blog is often a foundation for any successful content marketing program. The blog itself can be an insightful resource for your current and prospective customers, provide material and ideas for repurposed content, and increase site traffic.