Adam Sherk

OCTOBER 8, 2009

Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and inbound links to a particular piece of content across multiple URLs. Appending tracking codes to URLs (e.g. ?xid=rss xid=rss or ?cid=top-stories)

Sites 105

Sites News Syndication Content 105

Adam Sherk

FEBRUARY 25, 2010

When users click a retweet button, they expect to see something along the lines of: RT @[brand] [headline] [URL] That exact format does not need to be followed, but you want to minimize the work that users need to do before sending out the tweet. Related posts: Google News Wants Title Tags to Match Headlines?

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

JULY 9, 2009

The Yahoo attribution links do not point directly to the original article URLs. Instead they point to an internal Yahoo News URL which then has a temporary 302 redirect to the original article. So it is important to have a requirement for direct links to your original URLs put into the syndication contract.

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

OCTOBER 20, 2009

URL, so I tried using bit.ly search to get click data on each of those shortened URLs. URLs in Muck Rack releases. reports from its search page are not very complete or accurate (you get better data on URLs you’ve personally shortened in your history when signed into bit.ly). Of those 51 releases, 28 included a bit.ly

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Press Release Twitter URL RSS 145

Adam Sherk

SEPTEMBER 3, 2009

Three digit URLs are not required if you submit an XML news sitemap. I wonder if some of the points laid out regarding News outlets are still relevant for blogs and all? The Google News optimization best practices apply to blogs as well. Adam Sherk August 9, 2010 at 8:42 am Thanks Amit.

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News Google Tips Press Release 158

Adam Sherk

OCTOBER 23, 2013

The complete list with date, section, news organization, article URL and whether the standout tag was used is available in this Google doc , which is also embedded here: Featured Articles by Section. America Blog 1 1.10%. It is also important to point out that not everyone gets the same Google News results at the same time.

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News Study Google Journal 159

Adam Sherk

JANUARY 6, 2010

I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly Some visitors are likely clicking through to the full articles on Newsweek.com and then commenting there and/or sharing the newsweek.com URLs, which is also a good thing.

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Tumblr Engagement Press Release Syndication 131

Adam Sherk

MARCH 16, 2010

In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites. Tracking data from URL shorteners like Bit.ly But in this post I am focusing on real-time results in the major search engines.

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Sites News Yahoo Engineering 143

Adam Sherk

OCTOBER 14, 2015

I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs. App Indexing and App Store Optimization.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

JANUARY 7, 2010

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

JUNE 12, 2009

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

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Press Release Syndication Blogroll Foursquare 100

Adam Sherk

DECEMBER 1, 2009

Blog content does get some extra exposure however. When a user clicks on the “all X news articles” link at the bottom of a story cluster, Blogs is the second section on the full coverage page: Two other new tags in Google News Sitemaps are and. identifies the name of the news outlet and the language it is published in.

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News Publishing Google Press Release 104

Adam Sherk

AUGUST 20, 2009

Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users. I went looking for an updated story in Google News today and was able to find an example.

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News Google Syndication Press Release 101

Adam Sherk

APRIL 26, 2010

And interestingly when you click through on that story the Like button does not appear on the page: Since this is a blog post it is likely that Time just hasn’t rolled out integration across all editorial templates yet. Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data.

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News Module Widget Facebook 149

Adam Sherk

FEBRUARY 9, 2010

Related posts: New York Times Plans to Implement Permanent Redirects on IHT.com URLs Top 10 Reasons The New York Times is Really Putting up a Paywall The Daily Show Visits The New York Times Google News Wants Title Tags to Match Headlines? Check out The New York Times page on Foursquare to see it in action.

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Foursquare Badge Press Release Syndication 111

Adam Sherk

JANUARY 20, 2010

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

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Press Release Digg News SEO 126

Adam Sherk

JUNE 30, 2009

The Most Common Causes of Duplicate Content on News Media Sites Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? { 4 comments… read them below or add one } Rahul July 16, 2009 at 6:53 am Hi Adam, Great post !

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

APRIL 8, 2010

It is another to mass-aggregate content from a specific publication and then package it on a hub page, even customizing the URL and title tag for SEO: For what it is worth, Google does not seem to be assigning much value to the page. Why not just send a DMCA complaint to the web host and get the site taken down? Or … well, ask nicely.

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Aggregator Content Syndication Journal 110

Adam Sherk

MAY 26, 2009

For example on The New York Times Company’s corporate site, press releases are hosted by Thomson Reuters on [link] URLs: Last year Todd Defren wrote that social media releases are best kept in your company newsroom for a variety of reasons. Specific to the SEO implications, I believe that is still the best approach.

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Press Release Social Media Syndication Hosting 102

Adam Sherk

MAY 17, 2010

CBS News and Reuters are the only two news organizations in the group that have not created a short, customized URL for their page (e.g. While on Facebook, the page URL shown to users in the browser changes radically depending on how it was navigated to. www.facebook.com/nytimes): That is a missed opportunity.

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Sites News CPM Facebook 167

Adam Sherk

JANUARY 16, 2013

articles and blog posts) from other forms of editorial content on the site that are not eligible for indexation. Improper URL structure – Google News requires that articles be published on unique, permanent URLs that contain at least three digits. Just make sure your Google News sitemap includes only articles and blog posts.

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News Google Embedding How To 261

Adam Sherk

DECEMBER 16, 2009

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. If you’re not familiar with rel=&# canonical&# see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ).

Syndication 103

Syndication Publishing URL Yahoo 103

Adam Sherk

JANUARY 12, 2011

First content is created then the key page elements (title tag, headline, URL, image attributes, etc.) Articles and blog posts are fairly straightforward but other types of content can create challenges. Optimize for relevant, popular keywords – this is the tactic that most newsrooms focus on, typically in a reactive manner.

SEO 198

SEO Hitwise comScore Adwords 198

Adam Sherk

MAY 1, 2012

Search traffic by site section and content type – to make the data more meaningful it is important to segment it both by channel/section and content type (articles and blog posts, features, slideshows, video, etc.). Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag. Let me know in the comments.

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Metrics SEO Publishing Analytics 164

Adam Sherk

DECEMBER 8, 2009

Essentially the idea is that for ongoing stories news organizations would maintain a single, consistent “living” URL that is continually updated with the latest developments. by Adam Sherk on December 8, 2009 Today Google unveiled its Living Stories prototype , showcasing its vision of a new format for presenting news stories online.

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Google Health Care Press Release News 112

Adam Sherk

SEPTEMBER 22, 2010

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

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Press Release Issues News Wikipedia 131