Sherrilynne Starkie

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Industry certification a must for social media career success

Sherrilynne Starkie

Is it because training is offered almost exclusively online? Social : Half said they would choose traditional training environments over online learning because of the stigma associated with it. These numbers tell a somewhat depressing story with half of the candidates ruling out online training before giving it a try.

Industry 170
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Top five: Women rule content marketing!

Sherrilynne Starkie

Google to provide training to support journalists’ election reporting. The Google News Initiative is partnering with the Society of Professional Journalists Training Program in workshops designed to support journalists in reporting the upcoming US mid-term elections. Marcoms pros should take note of this effective channel.

Content 170
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Infographic: A decade of social media

Sherrilynne Starkie

There are actually a number of blogs in the Engadget stable covering seven different languages. Recently, on the occasion of the blog’s 10th Anniversary, Engadget published this excellent infographic to summarize 10 years of social media. Related Posts: Getting everyone social media trained. Infographic: selling in social media.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Consultants support cultural change, recruitment & training and for internal communications initiatives. So, more and more, social media consultants are being asked to train client teams. They can easily create and publish landing pages and blog posts.

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PR generalists vs social media specialist?

Sherrilynne Starkie

. “The reason the PR profession has dragged its heels in terms of adopting and making the most of social media is its structure as a generalist industry where account teams are responsible for the full range of communication tasks (albeit with varying degrees of emphasis depending on seniority),” Simon wrote on his blog a few days ago.

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Facebook news today

Sherrilynne Starkie

The social network has today agreed to add gender-based hate to its list of unacceptable content and has committed to ridding its site of it and is updating its guidelines to training moderators. A report out today says that the little-used blogging feature is about to get an overhaul to compete with Tumblr.

News 305
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Getting everyone social media trained

Sherrilynne Starkie

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Social media training. Depending on the job, training might focus on the basics, technology, best practices or business strategy. Subject matter experts could benefit from social media training too.

Training 150