Sherrilynne Starkie

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Top five: Women rule content marketing!

Sherrilynne Starkie

The workshops will cover data security, verification and fact checking and data journalism. Quality journalism is good for everyone especially those of us working in the media industry. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog.

Content 170
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The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. When we read a newspaper article or watch a story on the TV news we expect that the reporting to come from a solid base of ethical journalism.

Blogger 265
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PRs compared to Mao, Pol Pot and Stalin

Sherrilynne Starkie

Respond to negative comments online, don’t ‘let it go’ when you hear negative remarks, write a blog post or two about your own experiences of best ethical practices. The Baylor University study, published in Journal of Mass Media Ethics: Exploring Questions of Media Morality, was co-authored by Minette Drumwright, Ph.D.,

Study 370
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Facebook Reader a welcome feature

Sherrilynne Starkie

However, the social network has been working on Reader for more than year, according a report in the Wall Street Journal and is said to resemble Flipboard. This story was originally published on the Thornley Fallis blog. Facebook would not confirm the reports at the time. Have you found a replacement service yet? Related articles.

Features 271
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Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). How To Choose?

Industry 170
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Social media and Montreal’s student protests

Sherrilynne Starkie

“Our objective is to bring the SPVM closer to the community and our use of social media helps us do this,” said Melissa who is a graduate of the University of Laval with a degree in journalism and has been a communications officer with the SPVM since 2004. This post was originally published on the Thornley Fallis blog. The cost of PR.

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Why real social media experts are also great writers

Sherrilynne Starkie

In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. In shared media, a good writer will be creating and compiling social media updates, blog comments, user-generated content, discussion forums, bookmarking, reviews and more. Great writers often keep a journal.