Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

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Pixlee

NOVEMBER 15, 2018

Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. Shoppers who engage with User-Generated Content (UGC) are more than twice as likely to make a purchase than their peers and UGC increases on-site conversion rates by 12%.

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Pixlee

AUGUST 21, 2020

Incentivize users to be amazing brand advocates with an appealing offer such as a goodie bag with your bestsellers, discount codes, or a free two-night stay at your hotel. Not only will this make your audience feel more connected to your brand and each other, but you will have access to valuable UGC that represents your .

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Pixlee

APRIL 2, 2019

Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Research has shown that 64% of customers look for peer reviews before making a purchase, and there’s no better peer review than organic UGC. Kimpton Hotels showcases pet friendly accommodations through UGC.

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Pixlee

JUNE 13, 2019

Perhaps the greatest example of this is on Morphe’s website & Instagram – they’ve chosen to publish UGC of all their customers, celebrating their unique identities. Kimpton Hotels. The boutique hotel chain emphasizes the importance of not simply celebrating the month as an event, but pushes a powerful message of inclusivity.

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Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help!

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Pixlee

JULY 22, 2020

Social contests are also a practical way to provoke more user-generated content (UGC), real customer photos from your fans and followers. Kimpton’s UGC gallery features sourced UGC similar to the content collected in social media contests. Featured in Leonisa’s shoppable gallery of UGC. Social Email Campaigns.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Pixlee

OCTOBER 4, 2021

Since word-of-mouth is the most powerful marketing channel, these people are ideal candidates to promote your brand on their personal accounts through user-generated content (UGC). . UGC shows potential customers that you have built a trusting brand community and care about your loyal customers.

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Pixlee

AUGUST 9, 2019

A handful of brands, such as Morphe, Kimpton Hotels, BH Cosmetics, K-Deer, and Kenneth Cole have taken an extra step to align themselves with the LGBT community. UGC goes a long way toward establishing a relationship between your brand and your target customers. However, some brands are smarter at it than others.

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Talkwalker SM

JULY 28, 2016

Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. of the Consumer Decision Journey Using Social Listening” #SPGLife: Starwood leverages UGC to boost website conversions. Right: Screenshot from the Starwood Hotels website.

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Pixlee

DECEMBER 27, 2018

It was a relatively small guide that had some useful information such as maps of France with fascinating sights, information on how to change a tire, locations of gas stations, and a list of hotels and other interesting attractions. Whether it’s a blog article or a video script, use natural, conversational language.

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Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. Hotels: 23%.

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Later

AUGUST 25, 2021

While it’s true that in-person events are a great tool for building community, virtual events can reach a wider audience — no plane ticket or hotel stay required. . If you’re looking for an easy way to search for hashtags or posts your community has created, check out Later’s UGC tools and features. #5:

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Sprout Social

JANUARY 20, 2017

Whether you’re creating content for a hotel, attraction or destination you need to tap into the feelings that people get when they consider or visit your travel option. SproutSocial A1: Definitely visual UGC! It’s All About the Blog. A3a) Blogs can feature an array of possibilities! Storytelling. SproutChat.

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Pixlee

OCTOBER 24, 2018

Take Advantage of User Generated Content (UGC). That’s why big brands like Under Armour and Kimpton Hotels do it. The post How to Develop an Authentic eCommerce Brand to Drive Holiday Sales appeared first on The Pixlee Blog. Nothing is more authentic than photos of your product in use. Do Good During the Holiday Season.

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Pixlee

OCTOBER 30, 2019

What’s more, by using UGC on websites, OTA’s can expect to see a lift in conversion. . Amazon has notably used systems like lowering hotel commission and giving discounts to Prime subscribers to gain a foothold over its competitors. The post How Online Travel Agencies can be More Like Amazon appeared first on The Pixlee Blog.

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Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. Interesting.

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Buffer Social

JUNE 16, 2016

Amanda Perino , Hotel V – Developing engaging content streams across all social media channels. Kayley Robsham , Check I’m Here – Writing engageable blog content and adding promoted tweets! Chloe Sayers , Buffini & Company – Creating and running engaging user generated content campaigns (UGC).

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Convince & Convert

JULY 21, 2010

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ?

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Pixlee

APRIL 19, 2021

In the brand’s many user-generated content (UGC) contests, Breck’s encourages its customers to share photos of their gardens blooming from seeds they bought on the brand’s site. By featuring the UGC collected in these social contests on the brand’s website, Breck’s saw an 5X lift in conversion rate from shoppers interacting with this content.

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Pixlee

NOVEMBER 2, 2020

You can then repost this user-generated content (UGC) which is a great way to get people to reminisce and drive traffic to your site. . From restaurants to hotels, many businesses have asked for support by selling vouchers for future reservations and bookings. This could also mean a switch to more offline, local promotions. .

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Talkwalker SM

MAY 19, 2016

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. For brands, that’s a strong case for leveraging the power of UGC. Here’s what we discovered.

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Later

JANUARY 30, 2019

The hotel consists of 40 minimalist concrete cabins perched on a forested hill on the northern side of Lake Kawaguchi. Typically, “fans” of your business will use your branded hashtag to share relevant content with their followers — so they’re great for curating user-generated content (UGC). Collect User-Generated Content (UGC).

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Sprout Social

MARCH 27, 2023

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources. So, tapping into UGC is a win-win-win. And vice versa.

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Pixlee

MARCH 13, 2020

To stay relevant in 2020, it is now necessary for hotels to supplement conventional marketing tactics with strategies that provide social proof (such as influencer marketing or user-generated content campaigns). How Can Hotels Benefit from Influencer Marketing? How Can Hotels Benefit from Influencer Marketing?

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Pixlee

SEPTEMBER 11, 2019

If someone has a bad experience in a hotel, they share it, if they buy a new pair of shoes and they’re the most comfortable shoes they’ve ever owned, they share this too. Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive.

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Later

FEBRUARY 13, 2019

They even recently hosted a sleepover at the Nomad Hotel in Los Angeles, where influencers gathered for a day of selfies and self-care: View this post on Instagram. Their carefully curated UGC, creative product shots, and perfectly on-brand Instagram Stories will leave you feeling inspired to make your home a little more “green.”.

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agora pulse

MARCH 18, 2020

Now that blog comments are less of a thing, and social interactions are spread across so many platforms, it’s amazing to have someone tell you face-to-face that your work made a difference in their life. Subscribe to the Agorapulse newsletter , and get the most recent blog posts and news about the social media channels you use most.

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Social Media Tips Marketing UGC 101

Later

JULY 21, 2019

On the other hand, if your goal is to promote a new article, you can use the Traffic objective to create a campaign that encourages people to visit your blog or site. Some businesses also see great results by basing their carousel ads off user-generated content (UGC). appeared first on Later Blog. 5: Instagram Collection Ads.

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