There’s a myth about networking which argues that the bigger a networking event is, the better it is and the more likely you are to find business. I’ve never found that myth to be true, and if anything have found that big networking events tend to be events where you briefly meet people, get business cards, and then promptly forget about the people you talked with because you are on to the next group of people. On the other hand, a small and intimate networking event seems to work rather well, particularly if it is one where you see the people consistently. MORE >>

Tweet Blog post written by Georgina Coates who is Senior Digital Strategist at UK based, integrated communications agency Kindred. After chatting to many of the attendees about how they liked being approached by PRs, plus some of their worst PR fails, I thought it would be useful to pull together a quick synopsis of some of insights I garnered as well as some of my other top tips on putting together a blogger event: 1. Think about: a) Why would someone want to take time out of their busy schedule to attend my event / why would it be of relevance? MORE >>

I talked a little with Amber Naslund (Director of Community at Radian6 ) at the end of last week on a new way to look at event sponsorship, after she sent our a rather wistful tweet, saying she was looking for a “better way.&#. Let’s put ourselves in Amber’s shoes (and indeed the shoes of many companies) – as the figurehead of Radian6 she has conferences asking her all the time to sponsor their event. Event organisers are made to lie about ‘sponsors’ they have onboard in order to secure actual sponsors. agree with her. Fake sponsors. MORE >>

Bango, mobile analytics and payment company, reports on its blog that in-app billing adoption has been slower than predicted. Tomorrow (December 8 th ) in London AIME wraps up the conference and event season with In-App Billing 2.0: EventsIn-app billing is shaping up to be more than a 2011 mobile megatrend; it may be the only way developers can make real money selling their applications – period. More importantly, in-app billing is emerging as the only form of billing that puts developers and publishers in complete control of their app pricing, marketing and distribution. MORE >>

Sure, you can get a long list of resources that will make your event what is called a ‘hybrid’ (a virtual and physical event), but how do you know which ones are the priority for you, and what is the strategy behind those tactics anyway? We’d already discovered that by putting bands in the show they’d bring their fans along, and that would increase our numbers, but it was when we latched onto MySpace that we discovered the ability to increase participation virtually, aside from the physical limitations of our monthly events. You get the idea. MORE >>