ProBlogger

DECEMBER 11, 2010

Writing good content for a blog is only half of the equation: promoting your blog to drive traffic is the other half. Previously we offered five reasons to promote your blog with press releases as part of an overall content marketing strategy. Choose a strong press release topic. News Flash!

Press Release 45

Press Release How To Syndication News 45

Adam Sherk

JULY 28, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Article Highlights: Good for Users, Good for Search Engines by Adam Sherk on July 28, 2009 Yesterday Steve Rubel pointed out how the article highlights on sites like CNN.com and iMedia Connection are a good time saver for him.

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. Actually it would work online, if not for search engines giving users access to everything in one place and filtering out duplicate content to improve their experience. That works great in print and broadcast but not so much online.

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

JANUARY 11, 2010

We found official press releases often appear word for word in first accounts of events, though often not noted as such. While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form.

Study 147

Study News Press Release Report 147

Adam Sherk

FEBRUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites: Tame Your Blog Tags by Adam Sherk on February 19, 2010 Ever notice all the tags that some blogs add to their posts? To be clear, I’m not saying that blog tags have no SEO purpose or value. So use tags, but use them wisely.

Sites 112

Sites News Press Release SEO 112

ProBlogger

MAY 19, 2022

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. Scrupulous readers should have noticed that blogging is not just about writing and get their opinions, rants and random stuff online. In fact, a blog is just a tool for publishing and conversing online. Blog RSS feeds.

Marketing 35

Marketing Blogger Forums Syndication 35

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102

Examples News Press Release Embedding 102

Proactive Report

AUGUST 11, 2013

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. Soon press releases and media relations became a core part of public relations. Even today less than 20% of all press releases put on the wire services are optimized for search.).

News 73

News Press Release Content Syndication 73

ProBlogger

MAY 19, 2022

The post How to Go Beyond Blogging and Harness Multi-Channel Marketing appeared first on ProBlogger. Scrupulous readers should have noticed that blogging is not just about writing and getting their opinions, rants and random stuff online. In fact, a blog is just a tool for publishing and conversing online. Blog RSS feeds.

How To 26

How To Marketing Blogger Forums 26

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

JANUARY 21, 2010

The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. The number one reason for this lack of confidence was a “lack of fact-checking, verification or reporting standards.” So I guess the takeaway there is go after the new folks.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

DECEMBER 1, 2009

It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify. Blog content does get some extra exposure however. Blog content does get some extra exposure however.

News 104

News Publishing Google Press Release 104

Adam Sherk

AUGUST 20, 2009

Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users. I went looking for an updated story in Google News today and was able to find an example. Does Google News Sitemaps New Format Help Publishers?

News 101

News Google Syndication Press Release 101

Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). I wonder if some of the points laid out regarding News outlets are still relevant for blogs and all? The Google News optimization best practices apply to blogs as well.

News 158

News Google Tips Press Release 158

Adam Sherk

AUGUST 11, 2009

I’d seen some of the tips previously via Twitter and on the Pro PR Tips blog , but the book presents them in a nice, clean format that makes for a good read. Tip #14: Dirty Secret Every now and then, press releases work. Yes, writers hate blind press releases. I ended up going through all 100 tips in one sitting.

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

NOVEMBER 23, 2009

25 Major News Sites Ranked by Page Speed Videos in Press Releases are Cool – If They Provide Meaningful Content The Most Common Causes of Duplicate Content on News Media Sites Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Google-less?

News 101

News Google Hitwise Press Release 101

Adam Sherk

JANUARY 4, 2010

Also I’ve only been blogging here for about six months, so I’m still building up momentum. But since all the cool kids have been sharing their top posts I wanted to join in, plus follow my own advice on identifying your top trends. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

JANUARY 19, 2010

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

DECEMBER 22, 2009

Things that news and content sites should look at include: What terms and content types brought in the most search engine referral traffic? What were your top referrers/trends in Web search, news search, image search, blog search and video search? What sections, special features, individual articles, etc. were most (and least) popular?

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

OCTOBER 1, 2009

Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. Does this work? So how do you monitor these trends?

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

JULY 22, 2009

A side note to Condé Nast Digital’s PR team: I’d put your online press releases on regular Web pages. People will be less likely to link to the.pdf versions in your online press room. Best of luck to both GQ.com and DETAILS.com. I did it above but I didn’t really want to.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

AUGUST 31, 2009

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

JUNE 9, 2009

But I don’t think I’d ever simply type “breaking news” into a search engine. It would be interesting to learn how much search engine traffic they are getting from that specific term. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

But I don’t think I’d ever simply type “breaking news” into a search engine. It would be interesting to learn how much search engine traffic they are getting from that specific term. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

DECEMBER 17, 2009

When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

JANUARY 6, 2010

In terms of search engine visibility, as of today the Tumblr site is #9 in my Google results for “Newsweek” so it’s working its way up. Some visitors are likely clicking through to the full articles on Newsweek.com and then commenting there and/or sharing the newsweek.com URLs, which is also a good thing.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

MAY 22, 2009

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

News 100

News Google Syndication Press Release 100

Adam Sherk

FEBRUARY 25, 2010

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

MAY 19, 2009

So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. UPDATE: For those interested in more actual information, NYTco. Adam Sherk January 20, 2010 at 4:30 pm It’s hard to argue with that.

Press Release 126

Press Release Digg News SEO 126

Adam Sherk

JUNE 9, 2010

I have seen plenty of blog posts and conference presentations on how to utilize Static FBML but I rarely see news sites highlighted among the examples of good usage. But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

JANUARY 7, 2010

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

OCTOBER 23, 2009

First, a study of 33 million unique users from Chitika’s network in September showed that visitors coming from Facebook and Digg were more loyal than those coming from the three major search engines and Twitter. For many news sites (especially poorly optimized ones) search engine referrals are still considerably below 20% of total traffic.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

APRIL 30, 2009

Fortunately the major engines came to the rescue in February with the Canonical URL tag , which allows sites to identify which URL is the canonical or primary version of a page. Related posts: The Most Common Causes of Duplicate Content on News Media Sites Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Issues 100

Issues Publishing URL Syndication 100