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Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

This blog post is meant to help answer the question regarding which bidding method should be used and when. Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Mobile App Installs: Clicks (CPC) *.

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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Tumblr: 65 million blogs. Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Sponsored Stories ads are paying off for Facebook, with CPM rates jumping 58% for both desktop and mobile Facebook ads in the last year.

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Split Test: Which Optimization Leads to the Most High-Quality Traffic?

Jon Loomer

One of my biggest battles with Facebook ads over the years has been driving high-quality traffic when promoting a blog post. And while I do that, too, my blog is also important. Needless to say, I’ve used a different route to drive quality traffic to my blog posts during the past few years. Look, I get it.

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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Mobile app installs: The total number of people who installed your mobile app (applies to App Installs campaigns). If your CPC or CPM is too high, you can add a cost cap or adjust your audience to improve your Facebook Ads results.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions). On average, programmatic CPM’s are within the $0.50 to $2 range , versus the average $10 CPM of a direct buy. New interactive advertising formats and higher-quality video ads will continue to increase, especially on mobile devices.

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Tips & Best Practices for Reddit Ads

Ignite Social Media

In 2019, Reddit shifted from a CPM to a CPC buying model. Since CPC buying is newer to the platform, advertisers may see Traffic campaigns with lower CPMs than Brand Awareness/Reach campaigns, so if your goal is awareness and your budget will allow, test both ad objectives to see which brings in the lowest CPM.

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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

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