Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
Jon Loomer
MAY 5, 2015
This blog post is meant to help answer the question regarding which bidding method should be used and when. Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Mobile App Installs: Clicks (CPC) *.
Let's personalize your content