Jeff Esposito

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5 reasons to practice old school PR

Jeff Esposito

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. The Press Conference To be sure, press conferences can be an expensive proposition.

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Humbled and proud

Jeff Esposito

I don’t often gloat or get overly excited about personal awards on this blog. Here’s to hoping I come home a little smarter from the conference in Vegas and possibly the nod as top dog… Looking forward to meeting and learning from everyone else and sharing experiences. </glowingrant>

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Interning, Bad Social Media Jokes and Pinterest

Jeff Esposito

Blog Comments and Experimentation – Or Why @Livefyre Is Here to Stay - great post from Danny Brown on the importance of nimble commenting systems. Four Basic Conference Principles You Must Adopt – how many of these things do you forget to do when heading to conferences?

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15 social media tips for small business

Jeff Esposito

During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media. There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog.

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Measuring social media

Jeff Esposito

If we have ever interacted on the social web or read this blog, you know that I am passionate about is social media measurement. For this year’s South by Southwest conference , I have gathered a group of friends who are passionate about the topic including Eric Berto , Rebecca Denison and Erin Korogodsky. To that I say bullshit.

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Video book review of UnMarketing | Strategic thoughts on using.

Jeff Esposito

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! 0 Comments - Leave a comment!

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PR’s Four-Letter Word

Jeff Esposito

There is a press conference accompanying the release of the news. Everyone gets a shot to cover the story, especially if you’re holding a press conference. As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.

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