Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

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Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

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Waxing UnLyrical

NOVEMBER 3, 2010

whatever, I never can tell) and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard ‘s The BrandBuilder Blog. Olivier has one of those remarkable blogs I know I can go back to time and time again, because I will find something to re-read, and re-read again.

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

OCTOBER 14, 2010

Teach your readers to take ownership of content. Copyblogger used this book as a guide to making boring content sexy. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. When it comes to blogging, anyone can compile data and churn out a post.

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Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 15, 2010

Your news release will not be competitive with well-known Beth Kanter’s Beth’s Blog. Write original, timely, relevant content , says Google (heard this one before ?). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? A news release is third.

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News Google SEO Postrank 274

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. Oh, one other thing: my blog = my sandbox. &# here’s your answer. pts Settings. Lets play.

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Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. Oh, one other thing: my blog = my sandbox. &# here’s your answer. pts Settings. Lets play.

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Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

OCTOBER 19, 2010

Relevant content is, and will continue to be, key to reaching searchers. If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. Its one of those things that despite whatever changes are going on with the Web, making sure good content is out there is key.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

FEBRUARY 6, 2011

Where to use keywords in corporate blog posts , by Lee Odden. 3 ways to get great content from your boring business , by Shannon Paul. I still have not checked out Quora, heading over to Shannons post on making boring content better. Whats more, I just added new fruitful blog names in my Google Reader. by Bill Sledzik.

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Class Postrank Tourism Survey 144

Waxing UnLyrical

OCTOBER 22, 2010

Priya took us through the strategy and tactics of the campaign, which relied heavily on these “influentials&# to generate online visibility for the campaign, and by providing interactive content online for people to “play with.&# Each of them provided feedback on the launch plan, and ideas on how best to increase engagement.

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JANUARY 4, 2011

All this via one bare-bones blog and a Facebook group. With the number of dialects numbering over a thousand, these invite customized content delivery. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: Gaurovonomics via Flickr, CC 2.0 Read it here.] [.]

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

NOVEMBER 28, 2010

A few tips for experimenting with QR codes , by Joe Walton at the Real PR blog. PR of course , from the PR and Media Blog of James Crawford. Mark as read Approve comment My pleasure, Paul, though I should thank you for the amazing content you produce. Image: anthony kelly via Flickr , Creative Commons Here you go.

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Class Postrank SEO Flickr 105

Waxing UnLyrical

JANUARY 1, 2011

If you read this blog regularly ( ahem, there’s a “subscribe&# button to your right if you don’t ), you’ll have noticed more posts from more authors on a regular basis. In 2010, WUL got a “new pair of shoes,&# as they say, thanks to the guest bloggers, many of whom are now part of my regular blogging team.

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Class Postrank Tourism Blogger 105

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. Talk to them, engage with them and their content and show them that you should be on that list. For example: Obvious: Share their content.

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List Class How To Comments 161

Waxing UnLyrical

DECEMBER 21, 2010

You can set up your own blog. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. Ah, but does the image accompanying your blog post show up? Mark as read Approve comment S- Okay, now youve given me a blog idea. That’s really nice. as "success."

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# A Burke always, always keeps her promises! Interesting.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

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Class Comments Eventful Conversation 211

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Define your goal.

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Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. So when the idea of a blog first entered my head, I shared it with all of them. Thankfully he was on board with the blog idea.

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How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

JANUARY 25, 2011

Etsy does not pre-screen users or the content or information provided by users.” “Use The Terms of Use essentially constitute Etsy’s public statement of their content policy. Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Seems simple enough, right?

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Class Policies Flickr Comments 215

Waxing UnLyrical

NOVEMBER 18, 2010

Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., stories, blog posts, etc.). Shall We Tweet?

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 26, 2011

You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm. This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

SEPTEMBER 4, 2010

When I am content in the moment and wouldn’t change a single thing about it. It would be fantastic if this discussion, on your blog and others, made just a few bosses out there consider how to appropriately manage their staff (person by person), so that their happiness and wellbeing are held in the highest regard.

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Class Comments Twitter Postrank 189

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JANUARY 20, 2011

But anything more than that risks repeating the mistakes committed by many a marketer; putting too much emphasis on the channel and not enough on people and content. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox.

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Social Media Class Postrank Tourism 151

Waxing UnLyrical

SEPTEMBER 14, 2010

While I come from one of the industry leaders in the distribution of content, the idea of what content we are distributing has been in a constant flux over the last 10 years. You inspired me to add some of my own thoughts in a blog posting as well! Today, a regional story can be seen by international audiences. What is PR?

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Press Release Class Industry Comments 266

Waxing UnLyrical

SEPTEMBER 2, 2010

I do this by keeping links to the introductory #measurePR post , as well as to the MeasurePR category on my blog handy. When you go back and look at the transcripts, you’ll find people share a wealth of resources… blog posts, websites, and most of all, their own thoughts, often artfully captured in a perfect sound bite.

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Twitter Hashtag Class Flickr 206