Social Media Strategies Summit
SEPTEMBER 28, 2023
Indeed, generating quality leads is regularly recognized as one of the biggest social media marketing challenges. Nordstrom posted the images on social media, shared them on the Nordstrom website, and incorporated them into store displays for true omnichannel marketing. But it’s not just about generating efficiencies.
Ignite Social Media
JANUARY 22, 2020
With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. It’s no surprise that consumers are heavily influenced by what they see on social media. We’d love to chat.
Dave Fleet
SEPTEMBER 28, 2012
Social media, says the report, drives less than 1% of online sales. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results. A key “pro” of paid: reach.
Proactive Report
FEBRUARY 20, 2011
A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S.
Twist Image
JANUARY 29, 2011
That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. So, what do CMOs really want out of Social Media (and do they think it's going to save them)? This is from the executive summary.
Buzz Marketing for Technology
JUNE 5, 2013
Mobile tech and devices are crucial to this process. Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. Try adding a YouTube channel to your social media arsenal. better than hybrid desktop/mobile ones.
Convince & Convert
MARCH 22, 2012
This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!).
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