Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

Tools 62

Tools B2B Hubspot Analytics 62

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Pam Moore

DECEMBER 5, 2017

Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Just 6 short months ago you were hired to lead the charge with social media. We have seen social media managers and directors jet set to VP and higher roles when embracing us an agency.

Social Media 160

Social Media How To Social Media Management Training 160

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

FEBRUARY 23, 2021

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media.

Social Media 62

Social Media Metrics CPA ROI 62

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons.

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Why brands need a social media monitoring strategy.

Data 101

Data Skills Meme Social Media Management 101

Oktopost

FEBRUARY 19, 2019

Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Project management. Email templates. Landing page templates. Social Media Management. Built-in social component, as well as integrations with Oktopost and others. Full feature pricing: $2,400.

Hubspot 110

Hubspot API Metadata B2B 110

Sprout Social

APRIL 26, 2023

With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Our social team designed an experiment to answer this question. “I How we tested adding links to content on LinkedIn Social media is part art, part science.

LinkedIn 107

LinkedIn Comments URL Engagement 107

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. Social Marketing . Marketing Manager, Social Media Manager, PR Manager. Stakeholders. Email Marketing.

Marketing 98

Marketing Metrics B2B Software 98

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. Email marketing falls under the umbrella of marketing automation.

Team 109

Team Hubspot Marketing SMS 109

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. For most social media pros, this is good news: the analytics tools out there are now much more trustworthy, and have had to adapt to the new, privacy-first rules.

Metrics 145

Metrics Analytics Instagram Tools 145

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. All of this can lead to higher conversion rates and better social media ROI.

Template 145

Template Templates Social Media How To 145

Hootsuite

NOVEMBER 25, 2015

Influencer Strategy Template : Use this template to build your strategy and influence purchase decisions, rather than chasing retweets and online personalities that have little sway over your audience. The post 11 of the Best Influencer Marketing Tools appeared first on Hootsuite Social Media Management.

Influencer 76

Influencer Tools Marketing Klout 76

Oktopost

MARCH 11, 2024

64% of B2B leaders consider thought leadership more trustworthy than marketing materials when assessing a vendor’s capabilities and competency. Plus, you must keep up with B2B social media trends and incorporate them into your posts. Thanks to LinkedIn, this is actually possible. Customer Review: “Simple, efficient.

LinkedIn 75

LinkedIn Tools B2B Social Media Management 75

Hootsuite

JUNE 11, 2020

But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Don’t be afraid to use templates. On the right, there’s a 5-second countdown to when a viewer can skip the ad.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

B2B 131

B2B Content How To Statistics 131

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

OCTOBER 11, 2022

Managing an Instagram account can take time, so as social media strategists, we’re always looking for ways to make our jobs easier. And one great way to do that is by taking advantage of Instagram templates. A social media manager’s job consists of so many moving parts: Content creation.

Template 107

Template Templates Instagram Education 107

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough. Less is more.

Template 131

Template Templates Social Media Strategy 131

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. A brand marketing solution is a tool that enables businesses to develop, manage, and promote their brand to prospects. Social media management Not all brand marketing tools focus on social media.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Quick Jump Links: The Social Media Marketing Funnel: 3 Core Steps.

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 112

B2B Software Marketing Price 112

Keyhole.co

SEPTEMBER 17, 2020

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. Jump Links: Why Do You Need a Social Media Scheduling Tool?

Social Media 111

Social Media Tools Price Social Media Management 111

Hootsuite

NOVEMBER 25, 2015

Influencer Strategy Template : Use this template to build your strategy and influence purchase decisions, rather than chasing retweets and online personalities that have little sway over your audience. The post 11 of the Best Influencer Marketing Tools appeared first on Hootsuite Social Media Management.

Influencer 40

Influencer Tools Marketing Klout 40

Hootsuite

NOVEMBER 26, 2020

So maybe you post to all social media at once to maximize efficiency. But here’s the thing: there’s a right way to post to all your social media networks at once and a less-than-right way. In fact, a sophisticated social media strategy doesn’t have to take a bunch of extra time. EST: Source: Hootsuite.

Social Media 145

Social Media HootSuite Hashtag Template 145

Keyhole.co

JANUARY 17, 2023

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. Why Do You Need a Social Media Scheduling Tool?

Social Media 52

Social Media Tools Price Social Media Management 52

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough. Less is more.

Template 60

Template Templates Social Media Strategy 60

Oktopost

JUNE 5, 2023

Social media or email? Email or social media? But, even now – even though the majority of us have accepted that email and social media publishing go together pretty well under the banner of digital marketing – the two are still frequently kept apart, and treated as very different kettles of fish.

Social Media 84

Social Media Marketing ROI Campaign 84

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. There’s much more to content than a social media post or a blog entry on your website. For example, B2B trends in social media are constantly changing. Source What are the benefits of using a content creation studio?

Content 62

Content B2B Case Study Price 62

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105

Hootsuite

JANUARY 23, 2024

Especially those focused on B2B sales. Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1 1 Social Media Tool Create. These are primarily tools that help you and your team manage, respond to, and streamline incoming messages. 10 best LinkedIn marketing tools for 2024 1.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 111

HootSuite Brands Price Collaboration 111

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?

Examples 145

Examples Campaign Platform Tips 145