Convince & Convert

FEBRUARY 15, 2010

link] Cercone Brown & Are email and social media more similar than we would like to think? jaybaer The Content You Want, Via the Channel You Choose [link] jhodas Great read Jay. Just had that very discussion here this morning.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Is anyone out there? Does anyone care? Jury's still out.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JUNE 29, 2010

Shirky points out that consumer-powered review sites like Yelp are just as valid as a critique from a professional restaurant reviewer, although perhaps for different reasons based on the collective knowledge and biases of each source.

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

FEBRUARY 10, 2010

Several blog posts have foolishly been written about social media “killing&# email. As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# link] [link] Sam Cece Exactly.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

FEBRUARY 5, 2010

Option 3, for some reason, reminds me of a news station web site. but a right-hand location on content sites. Option 2 zooms your photo a bit more, which I really like. Other than that, I think Option 2 lacks visual interest. And as others noted, it is too orange. I voted for Option 3 for that reason. link] Adam Q.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 19, 2010

You can also manage your customization preferences by clicking links in the email, so visiting the NutshellMail Web site isn’t needed after initial sign-up. So, if you want to see more about a new Twitter follower, you can simply click the name or photo in the email, and instantly visit their bio.

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Convince & Convert

MAY 5, 2010

Such a cool site! Such a cool site! Such a cool site! Such a cool site! Such a cool site! I cant wait to share! link] [link] Jennifer Nausin @jaybaer Loving this post about @janenation. I cant wait to share! link] [link] Jennifer Nausin @jaybaer Loving this post about @janenation. I cant wait to share!

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

AUGUST 19, 2010

The brochure could be made available on site and could also be made available as a PDF that ExactTarget could drive traffic to via email. The PDF could also be posted or linked to via Social Media sites. It's very easy to forget that Social Media and email can work together.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JULY 20, 2010

[link] pilarbower Great post by @MikeCorak – 5 Steps to Winning Fans with Content Strategy – [link] [link] Lalita “@shilpiiz: RT @2morrowknight 5 Steps to Winning Fans on Social Media with Content Strategy: [link] /via @jeanlucr *Nice!!*” [link] MikeCorak Looks like the site is backup, thanks for your patience!

Social Media 142

Social Media Strategy Consultant Blogger 142

Convince & Convert

APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. However, statistics show that such use of social media is still not widely utilized by most companies.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

JULY 28, 2010

When we're creating content for our site, we're always looking for the “value add&# – additional information on our site that compliments our main message and can be useful for our clients. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

JULY 21, 2010

because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Having a privacy policy or a social media policy is not enough. She promptly divorced him so he turned around and sued them.

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

APRIL 6, 2010

(This is especially important now that Google and Bing are incorporating social content into real-time search results). com ) and you'll get a list of all the sites that link to them. It's very easy to lose site of the forest when there are so many social media trees everywhere you look. type link:www.(competitorURL).com

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Smart, optimized content. I remember a time when the internet was young.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. Donate just $33, and get a copy of the book, and an entry into a trip to NYC.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

APRIL 1, 2010

A visit to the main T-Wolves Web site finds absolutely none of the humility and forthrightness that made the original ad so compelling. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Your Web site. But then it gets even worse.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

MARCH 23, 2010

Orientation for Your Blog Your first-time blog visitors are unfamiliar with your site design, navigation, structure, and other proclivities. Pay attention to your statistics with regard to calls to actions. It is definitely nice to meet new friends on a blog site. They may not realize that personality and function come first.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

JULY 15, 2010

Müller Coworking: Organize Social Media Responsibilities in Your Team [link] via @jaybaer [link] Jmes I was sent here through another site. This is a very interesting site. I am glad that they sent me. I enjoyed reading it.

Social Media 142

Social Media Consultant Strategy Organization 142

Convince & Convert

MARCH 3, 2010

Make Social Portable Facebook’s true genius isn’t Facebook.com, it’s Facebook Connect, allowing consumers to import their friends and their friends’ opinions onto hundreds of thousands of other Web sites.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

I’m going to put your Social Media Worksheet to work for me. Thanks [link] Joanne Spruyt So glad I found your site. I’m going to put your Social Media Worksheet to work for me. Thanks [link] Joanne Spruyt So glad I found your site. link] Social Media Strategy | Afrinnovator.com [.] in social media?

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. If you want to survive in the PR industry, you have to love the material you are pitching. There will never be a pitch as bad as bagel necklaces. Thank you Marj, I love you!

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

AUGUST 11, 2010

and the site produced a list of candidate cities for our consideration. Seriously… are you sure this site isn't run by their chamber of commerce or something? The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options. link] Sherry Butler Have safe trip.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JUNE 2, 2010

But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. It's like building a house on an ice flow. It's hip, but not very long-term.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

MAY 26, 2010

Hopefully most of us on this site are past the “how Twitter / Facebook / Flickr / YouTube… works,&# and have progressed to “how to make Twitter / Facebook / Flickr / YouTube…work for you&# section. Now for more coffee.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

This is obviously invalid research statistically, but anecdotally it makes you wonder. This is obviously invalid research statistically, but anecdotally it makes you wonder. link] MichaelGrover Very interesting and confirms some research I’ve done on InformationWeek.com sites. Longer headlines, eh? Hhenry Excellent tips!

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world. The goals shift.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

MARCH 22, 2010

This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly). I hope you’ll consider registering for the Social Media Success Summit, and if you do, please use and promote this link ( [link] ) – if you do, I’ll make a few bucks.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 21, 2010

I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. RT @jaybaer: Not sure which social media tools to use?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. I like the Roost.com site. I like the Roost.com site. I like the Roost.com site.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

MAY 20, 2010

Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant. You know all that stuff that we “like&# now?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

FEBRUARY 25, 2010

They have a navigation element on their site titled “OMGWTFUN”, and they recently sent an email with the subject line “ThinkGeek less than threes you.” b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B. link] Engage, Don't Sell.

Social Media 117

Social Media Case Study Strategy Study 117