Buzz Marketing for Technology

NOVEMBER 3, 2016

Web presence: In advance, we developed a classic microsite , and built it out with content , news , video and keywords. SEM : We launched Google search ads two days prior to the DOL announcement, scheduled to run for two full months. Nope … it was and is of keen interest to an immense financial services community. And the payoff?

B2B 100

B2B Marketing Analysis Insurance 100

Keyhole.co

MAY 18, 2023

There’s an 80% increase in users’ time watching videos on the platform. Tweets with videos are 6 times more likely to be retweeted than posts with pictures. 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. On average, 4.2 Brands are 2.3x

Statistics 59

Statistics Social Media B2B YouTube 59

Buffer Social

NOVEMBER 8, 2023

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. Events are just content presented live, after all — and they can be an important source of content to repurpose for short-form videos on social media, YouTube videos, or even blog posts. 

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. How should you expect to promote that cool new video? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Writtent Blog

DECEMBER 8, 2014

The cost of creating video or infographic content can seem overwhelming. LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? In fact, it’s the only content promotion method that the majority of B2B marketers feel is effective. Content for Sales. Absolutely.

Strategy 111

Strategy Content Marketing B2B 111

Convince & Convert

NOVEMBER 9, 2015

Apparently, drip campaigns and video in emails aren’t worth it—their difficulty outweighs their benefit. While email marketing is fantastic for top-of-the-funnel inbound and outbound marketing, phone calls are still closers for mid-to-bottom of the funnel leads, especially for B2B businesses. By embracing mobile, of course.

Marketing 60

Marketing Paid Search Mobile B2B 60

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Kikolani

NOVEMBER 29, 2010

Amy is a social media consultant, blogger, and videographer with an extensive collection of personal videos on YouTube where she documents interesting moments in life. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

FEBRUARY 26, 2019

Video: Along with text-based content, this is one of the most popular formats. Across company sizes, roughly a third plan to spend the largest portion of their content budget on video over the next two years. What Types of Content Companies Will Invest the Most in Over the Next Two Years. as they grow.

Strategy 161

Strategy ROI SEO B2B 161

Techipedia: Tamar Weinberg

JANUARY 5, 2009

By the way, I still haven’t fully embraced video yet , so this will only include written articles. 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media. Definitive List of Video Aggregator Sites (SEO Space): There are a lot of video sites beyond YouTube.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JUNE 12, 2013

Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. deliver poor ROIs for content advertising.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? Social Media B2B ). Social Media B2B ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). Relevanza ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? Social Media B2B ). Social Media B2B ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

APRIL 29, 2014

This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. Time for a New Definition of SEO by Search Engine Watch. And investing in SEM also helps maintain search visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. Here are other examples about how to leverage the popular video sharing site to get a job. Video SEO: A Technical Guide (Yoast): Joost de Valk gives you a technical walkthrough on how those videos of yours can see high rankings. Social Media: General. Leveraging Other Social Media Sites. What say you?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent.

Platform 104

Platform Content B2B Education 104

Webbiquity SMM

MARCH 11, 2013

David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.”

SEO 192

SEO Paid Search Engineering Reputation 192

Techipedia: Tamar Weinberg

JUNE 13, 2012

Here’s a short video from Matt Cutts , head of Google’s webspam team, from August, 2011, in which he lays out Google’s definition of white hat SEO. My interpretation: these moves lessen the appetite for organic search and increase the appetite for paid search. Google’s SEO Mindset. Where To from Here?

SEO 228

SEO Paid Search Metrics Google 228

The Way of the Web

APRIL 10, 2011

The second was a Forrester report into Facebook Ecommerce, which looked into 24 companies, with 7% citing social networks as one of their most effective sources of customers (90% cited paid search marketing). Whilst for B2B, LinkedIn shouldn’t be underestimated, and the likes of Scribd, Slideshare etc all come into action.

Social Networking 34

Social Networking scribd Foursquare Retail 34

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Webbiquity SMM

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? ” Nearly a quarter prefer video content to text. Paid search ads, however, still outperform both.

Statistics 219

Statistics Research Social Media B2B 219