Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Buffer Social

NOVEMBER 8, 2023

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. If you’re on the hunt for a tool to help you track keywords and SERPs, check out our free SEO Tools Guide (there are 27 of them on the list.)

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 9, 2013

7 Burning Questions for B2B Marketers in 2012 by iMediaConnection. 5 Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Tony Zambito (again) argues that, contrary to the “buyers are in control and don’t need sales” mantra, b2b sales professionals are still quite essential.

Strategy 190

Strategy Marketing B2B Exercises 190

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Kikolani

NOVEMBER 29, 2010

Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal. Her blog, SEO Smarty , covers blogging, branding, SEO, social media, and more. Follow her @webtrafficcafe on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

NOVEMBER 9, 2015

social media, blogs, SEO), but hopefully this chart will steer some of that inbound energy back towards outbound email marketing as well. While email marketing is fantastic for top-of-the-funnel inbound and outbound marketing, phone calls are still closers for mid-to-bottom of the funnel leads, especially for B2B businesses.

Marketing 60

Marketing Paid Search Mobile B2B 60

Techipedia: Tamar Weinberg

JANUARY 5, 2009

SEO Space): Jody Nimetz highlights the pros of opting for Facebook ads. 27 Website Promotion Sources that Have Nothing to do With Google or SEO (eMoms at Home): In other words, Wendy Piersall explains that your online marketing strategy is all about internet marketing and a whole lot of social media. Rae explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 26, 2019

SEO: Though just 12% of the smallest firms (under $1 million in revenue) see SEO as their highest spending priority over the next two years, about 20% of all larger companies plan the biggest investments here. SEO and SEM Budgets. More than half (65% for SEO, 57% for SEM) of companies in the $1-5 million range will do so.

Strategy 161

Strategy ROI SEO B2B 161

Convince & Convert

AUGUST 11, 2015

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. Quality Website content is more important than ever before for SEO. Content Marketers continue to struggle with production and execution of high quality content.

How To 60

How To Software B2B Cost 60

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? What tactic do 92% of SEO professionals view as effective? WordPress Hosting SEO ). State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). WordPress Hosting SEO ). WordPress Hosting SEO ). eMarketer ).

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), SEO: Strategy. SEO: Information. Local/Mobile Search. In honor of my birthday, I now have 300 posts to share.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JUNE 12, 2013

Most direct marketing advertisement methods (paid search, etc.) Some paid content promotion tactics that can be very effective include: StumbleUpon Paid Discovery – StumbleUpon lets you buy clicks at low, low prices fromsocially engaged visitors. And our tests indicate gorilla suit advertisements convert poorly.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Convince & Convert

MAY 10, 2012

So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. Jay : No question, especially if you’re in B2B, where you have smart phone penetration that’s upwards of 80 percent in most cases. I will agree that it is potentially a leading indicator.

Hubspot 114

Hubspot Mobile Analytics Google 114

Techipedia: Tamar Weinberg

JUNE 13, 2012

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset.

SEO 228

SEO Paid Search Metrics Google 228

Webbiquity SMM

MARCH 11, 2013

Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog. The Real Relationship between Social Media and SEO by SocialMouths. Writing that “Everybody knows social media and SEO are connected, but how?…Unfortunately, ” SEM + SEO [PRESENTATION] by e-Strategy Trends.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? Social Media B2B ). Social Media B2B ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? Social Media B2B ). Social Media B2B ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups.

Research 191

Research Social Media B2B Statistics 191

Writtent Blog

JULY 16, 2013

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. Organic search yields some of the most qualified leads of any form of marketing. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Paid search ads, however, still outperform both. 85% of B2B journalists are on Facebook. Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219