B2B Nielsen Social Media Study 
Social Media Strategies Summit
JUNE 8, 2023
Brands have many reasons to move away from the social media giant Facebook. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point Half of NFL teams play on artificial turf, despite studies indicating that it causes more injuries in players than natural grass surfaces. point lift in ad recall, a 3.5-point
Sprout Social
APRIL 13, 2017
Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This is followed by customer opinions posted online at 66%.
Convince & Convert
APRIL 19, 2016
Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. million additional impressions – mostly from organic SEO and Pinterest – since the study period concluded.
Convince & Convert
FEBRUARY 17, 2016
Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). People Are the New Media. Influence Marketing is the Wild West, if all the cowboys had big social media followings. So what do you do now? highlight to tweet).
Convince & Convert
SEPTEMBER 21, 2010
She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?
Oktopost
JUNE 9, 2020
Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.
Mindjumpers
MARCH 28, 2012
One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog.
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