B2B, Loyalty, Social CRM and Social Media - Social Media Informer

Search:

DAY

WEEK

MONTH

YEAR

Apr 20 - Apr 26

Apr 13 - Apr 19

Apr 06 - Apr 12

Mar 30 - Apr 05

MORE

MORE

MORE

MORE

Select your country:
Sign up | Log in

B2B

Loyalty

Social CRM

Social Media

article thumbnail

Not Tracking Social Media ROI is Your Fault

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI

ROI Social Media Social CRM Survey

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media Social CRM Strategy Consultant

article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.

Social CRM Influencer Klout Social Media

article thumbnail

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. (I

Review

Review Social Media Social CRM Consultant

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Awareness, Sales, or Loyalty?

Social Media Strategy Consultant Conference

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media Strategy Social CRM MySpace

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR

CSR Social Media Strategy Consultant

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media Strategy Consultant B2B

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 5, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble? I wish politicians were like SJP.

Social Media Case Study Strategy Study

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media Strategy Influencer Social CRM

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media Strategy Consultant Web 2.0

article thumbnail

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout

Klout Nielsen Influencer Social CRM

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media Strategy Influencer Education

article thumbnail

14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media Consultant Video Strategy

article thumbnail

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media Strategy Metrics Organization

article thumbnail

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s understanding the difference between selling and helping.

Social Media Consultant Health Care Questions

article thumbnail

Why Content Marketing Matters To Me And Should To You

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Smart content creation doesn’t have an expiration date.

Content

Content Marketing Consultant Social Media

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact.

Social Media Strategy Influencer Case Study

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media Case Study Strategy Study

article thumbnail

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media.

Social Media Consultant Social CRM eBook

article thumbnail

Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media Social CRM Loyalty Web 2.0

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media Strategy Foursquare Social CRM

article thumbnail

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

link] Wales Social Media The Truth About the iPad [link] #socialmedia #news [link] jaybaer Thanks for the comment Alyssa. If it was truly a vacation, iPad all the way. I find Kindle to be easier and better as a book device. Easier on the eyes, and light enough for one hand usage.

iPad

iPad Content iPhone Wireless

article thumbnail

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM Twitter B2B CoTweet

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Control Crowdsourcing, much like focused social media efforts, isn’t about giving up control, even though it seems that way before you start, just ask Scott Monty of Ford. (He

Crowdsourcing Social Media Strategy Construction

article thumbnail

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare Analysis Consultant Mobile

article thumbnail

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook Yahoo Collaboration Social CRM

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Social Media Time Management First, you have to make the time. One hour?

Social Media Strategy Energy Consultant

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need.

Social Media Strategy Mobile Consultant