Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

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Social Media B2B Company Consultant 132

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FEBRUARY 15, 2010

However, the data base of the concerned company should be in good shape. Once, that blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange.

Social Media 117

Social Media Strategy Statistics Metrics 117

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JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This helps organize content and plan for creation topically (ex. This provides the information needed to craft the message (ex.

Social Media 141

Social Media Strategy Consultant Blogger 141

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JULY 15, 2010

I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks. link] [link] Jim Alexander Good insights – solid advise. link] Jim Alexander Good insights – solid advise.

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Social Media Consultant Strategy Organization 141

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FEBRUARY 5, 2010

If it had the organization of the #3 one I think that would be most intuitive. link] jaybaer yes, Danny's redesign was really well executed, IMHO. link] jaybaer Best. Referencing. link] David Spinks Who's doing these designs? I like em. I like #1 the best. People look to the top right for the search bar first.

Disqus 109

Disqus Social CRM Patterns Consultant 109

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FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

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AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Strategy Tourism Social CRM 142

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JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Most organizations aren't embracing and are missing wonderful insights. Most organizations aren't embracing and are missing wonderful insights.

CSR 138

CSR Social Media Strategy Consultant 138

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APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Understand Your Frequency Schema The key to a content ladder is organizing your rungs. This is a great outline of how to best organize your content action plan.

Brands 145

Brands Content Social Media Consultant 145

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JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. Embracing social media should not mean organizational change, it should change the organization. Social media exists and organizations are in it whether they choose to be or not.

Social Media 136

Social Media Strategy Metrics Organization 136

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JULY 28, 2010

Make it a habit within your organization to “shop&# yourself. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. You know how much you learn about your customers sitting in your office? Buy your own product. Call your own customer service department.

Social Media 150

Social Media Strategy Consultant B2B 150

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APRIL 1, 2010

I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 120

Social Media Content Analysis Sports 120

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APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. My sales manager at the time encouraged me to network in as many business organizations as I could. All of us have influences. link] Paige Holden Great question.

Social Media 113

Social Media Strategy Influencer Education 113

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APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). Randy Bunker Thanks, Jay. Randy Bunker Thanks, Jay.

Social Media 129

Social Media Consultant Health Care Questions 129

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SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. link] Social Media Strategy | Afrinnovator.com [.] in social media?

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Social Media Strategy Consultant Conference 167

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SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

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SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 137

MySpace Facebook Social CRM Consultant 137

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FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

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SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. RT @jaybaer: Not sure which social media tools to use?

Social Media 157

Social Media Radian6 Strategy SM2 157

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SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. A realistic campaign/project goals, aligned with the organization’s overriding mission and objectives (my hot button) MUST be a part of the package when selling social media efforts.

Social Media 121

Social Media Consultant Social CRM eBook 121

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AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). The standard charts and graphs are entirely useful.

Social Media 120

Social Media Strategy Analysis Reputation 120

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JUNE 11, 2010

But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all. How they organize and communicate internally. It’s the book about social media’s impact on the inside of your business, not the outside. Who they hire.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Social media is not some other discipline that should warrant throwing business concepts out of the window. Isn’t our Facebook page just a post-modern email newsletter? They are tools.

Social Media 119

Social Media Strategy Consultant Publishing 119

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JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 15, 2010

Finding and sharing them is the first step toward social media success. What is your process for harvesting stories within your organization? One basic, simple thing is frequent contact with as many people – executives, managers and front-line employees – within the organization as possible.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 15, 2010

My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. This is a social address book, and social CRM application at each extreme.

Social Media 155

Social Media ScoutLabs Company Consultant 155

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APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. link] Elijah Steve Matt The Social Impact of Friendships and Lies [link] [link] bteaster good article about trust from Jay Baer. You describe faceless organizations.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JULY 13, 2010

Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. If your PR firm isn’t ready for you to evolve, gently, politely ignore them. Read, learn and experiment on your own. Just get started. Don’t let others decide the kind of professional you should become.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I rarely see organic share happening anymore on my feed; it's just a bunch of people tweeting, “Hey, I'm so there tonight. I love Twitter. See you at 6 p.m.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

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JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 23, 2010

Put any search term or combination of terms into Kurrently, and instantly receive the chronicle of RIGHT NOW, with Tweets and Facebook status updates organized by date stamp. Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 21, 2010

But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

Do you have an example of an organization that has begun to integrate FB with a site using the points you discuss in this post? The only real issue with a single passport is regulating the company or organization who controls it. Build a website. Make it useful and at least moderately pleasing to the eye.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Do you have an example of an organization that has begun to integrate FB with a site using the points you discuss in this post? The only real issue with a single passport is regulating the company or organization who controls it. Build a website. Make it useful and at least moderately pleasing to the eye.

Facebook 167

Facebook Consultant Social Media Sites 167