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In B2B Marketing: Content is Media

Buzz Marketing for Technology

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Can you stick to it?

B2B 187
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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Such changes could be design level changes or content level changes. The scope of my blog-posts span across the Enterprise 2.0

Facebook 185
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What’s your Social Media diet?

Buzz Marketing for Technology

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

If you ask me ‘do you do B2B marketing?’ Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Accelerated by MaxCDN Content Delivery Network. This drives us crazy – Brits tend to be under-expansive about their expertise. ’ I may answer “yes, a bit&#.

Brands 236
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. The social side is interesting when it comes up in B2B or B2C. Content still is king.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. link] Chris Johnson Another nice post, J.

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Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The letter “C&# could be a lot of things, like “content,&# “consistency,&# and “community,&# but customer service is a big part of the evolution of social media. Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging.