Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. .

B2B 150

B2B LinkedIn Facebook Statistics 150

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route.

B2B 130

B2B LinkedIn Strategy Brands 130

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Group size: 999,929 members. Social Media Marketing 2.1.

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Groups Groups LinkedIn Social Media 100

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 111

Social Media Authentication Communities Campaign 111

Ignite Social Media

MAY 21, 2020

During this time of uncertainty , one thing we can be sure about is that social platforms will continue to find ways to accommodate their users. LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. LinkedIn’s New Features. LinkedIn Polls. Source: LinkedIn.

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B2B LinkedIn Features Marketing 113

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. This is where the strategic utilization of social media comes into play. This is where the strategic utilization of social media comes into play. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. Social media is increasingly integrated with e-commerce.

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Consultant Social Media Drupal Content management systems 265

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Sprout removes the curtain of mystery between all teams that touch social media.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

Social Media 125

Social Media How To Policies Authentication 125

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

JUNE 25, 2020

An organization dedicated to crisis intervention and suicide prevention resources for LGBTQ+ youth, the Trevor Project works diligently to create virtual and IRL communities for young people who feel they don’t otherwise have the support they need as they come out or embrace their full selves. What you can learn. art by DOM&INK ??

Project 125

Project Communities How To Overview 125

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

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Social Media Marketing Hashtag Campaign 164

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. And Instagram is one of the best ways to reach this group of business executives and entrepreneurs. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results.

B2B 158

B2B Instagram Brands Hubspot 158

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62

Social Media 115

Social Media Sentiment Survey Marketing 115

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

SEPTEMBER 28, 2021

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. It can happen on any social media network today, even the Pinterest channel. It can happen on any social media network today, even the Pinterest channel. Guest post by Lisa Sicard.

Social Networking 265

Social Networking Guidelines How To Policies 265

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

Social Media 98

Social Media How To Marketing Price 98

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing.

Social Media 230

Social Media Jive Marketing B2B 230

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Blogging Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Ignite Social Media

APRIL 17, 2017

As social media has become a bigger player in a brand’s overall marketing mix, more c-suite executives are taking notice. Social media has also created a space where people can build their personal brands. This post will help guide how to incorporate your executives into your social strategy. Contact us here!

Social Media 99

Social Media Strategy Syndication B2B 99

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)?

Template 167

Template Templates Social Media Social Networking 167

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 118

Platform Social Media Tumblr Reddit 118

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 133

Tips Authentication LinkedIn Groups 133

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78