Convince & Convert

JUNE 1, 2014

I remember shortly thereafter when Ann Handley (whom I’d never met) agreed to let me speak at MarketingProfs Digital Marketing Mixer in Scottsdale due to the urgings of my friend Stephanie Miller , who curated the email track. In those days, I still mostly wrote about email, as that was one of our major points of focus in my previous agency.

Twitter 167

Twitter Marketing Conference Consultant 167

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Besides paid ads, our feeds unravel at our discretion. But how do you get yourself chosen?

Social Media 118

Social Media Marketing B2B Banking 118

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

Hashtag 131

Hashtag B2B Policies Authentication 131

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • A common issue for B2B vendors: how do you sell “boring stuff&# online? Buy his new book ! As technology and buying processes change, SEO evolves.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

NOVEMBER 28, 2010

Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty. And because creating or curating content is important for all companies, it’s a book that I hope will find a broad and enthusiastic audience.

Content 117

Content Marketing B2B Case Study 117

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Convince & Convert

MARCH 16, 2010

I think twitter is more of a heavily curated rss reader/feeder rather than a portal, and I suspect that presenting twitter to new users as more of a friendly way to use rss that as a way to push conversation with strangers would help quite a bit. I don't want to play Mafia Wars, buy a cartoon pig or anything else.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Devumi

SEPTEMBER 12, 2014

In a recent Adage article Facebook admits that their organic reach is declining and are urging brands to buy ads. Do you want to know who benefits the most from your inability to reach consumers organically while you buy more ad space? For those in a B2B marketing context, Facebook vs. Twitter isn’t even a comparison.

Twitter 79

Twitter Brands Facebook Comparison 79

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Viper Chill

APRIL 26, 2010

Facebook for me is a lot of work, for a small audience of people who are not in the learn, buy or convert mode. The name of the game is curating. She said “that doesn’t make any sense because it doesn’t drive traffic to our site&# but I was trying to explain to her we’re building trust & loyalty.

Social Media 80

Social Media Strategy Digg Forums 80

Buffer Social

JULY 21, 2016

Even fewer B2B companies are on Snapchat. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc). Plus, Snapchat just launched shoppable snaps—now it’s even easier for consumers to buy the products they see featured. You can give your posts some (usually much-needed) variety.

Types 40

Types Social Media Content Brands 40