The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans. A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? more effective social marketing by brands. MORE >>

Many would agree that social media is emerging as one of the easiest forms of marketing for standard retail products and services, but what about the big purchases? Automotive Social Media is already big, but the biggest purchase most people make in their lives is only now starting to show signs of catching the “social media bug.&#. For most, purchasing a home is something they do once a decade at most. Is maintaining a strong presence on the relationship-building social media platforms a real strategy? This graphic by Fixr says yes, and does so very nicely I might add. MORE >>

In advanced-manufacturing sectors such as automotive, for example, suppliers from around the world make thousands of components. Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. But retailers aren’t alone. https://www.mckinseyquarterly.com/Are_you_ready_for_the_era_of_big_data_2864. MORE >>

The rise (and rise) of mobile retail, the advance of smartphones and connected devices, and the heightened interest among companies across all verticals (retail, automotive, finance, pharmaceutical — the works!) This year we have witnessed a seismic shift in how brands and agencies wield the power of mobile to deliver effective advertising, engage with consumers every stage of their daily journey and —ultimately — achieve business objectives that go beyond brand promotion and awareness to encourage commerce and continued customer loyalty. some tough questions. MORE >>

You’ll see the majority of content to cover corporate campaigns specific to a handful of verticals, namely healthcare, technology, and automotive. The High Low – Backed by Liz Claiborne, this industry blog covers retail trends with a focus on e-commerce. Today’s guest post is written by Crosby Noricks. The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. disagree? MORE >>